Works matching IS 02761467 AND DT 1998 AND VI 18 AND IP 2


Results: 12
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    The evolution of quality in consumer goods.

    Published in:
    Journal of Macromarketing, 1998, v. 18, n. 2, p. 132, doi. 10.1177/027614679801800205
    By:
    • Carsky, Mary L.;
    • Dickinson, Roger A.;
    • Canedy III, Charles R.
    Publication type:
    Article
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    Moral reflections in marketing.

    Published in:
    Journal of Macromarketing, 1998, v. 18, n. 2, p. 104, doi. 10.1177/027614679801800203
    By:
    • Bone, Paula Fitzgerald;
    • Corey, Robert J.
    Publication type:
    Article