Fourth Conference on Historical Research in Marketing Abstracts.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 79, doi. 10.1177/027614678900900213
- By:
- Publication type:
- Article
Works matching IS 02761467 AND DT 1989 AND VI 9 AND IP 2
Results: 13
1
2
1989 Macromarketing Seminar Abstracts.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 75, doi. 10.1177/027614678900900212
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- Publication type:
- Article
3
Book Review Section and Communications.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 73, doi. 10.1177/027614678900900211
- By:
- Publication type:
- Article
4
Book Review Section and Communications.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 71, doi. 10.1177/027614678900900210
- By:
- Publication type:
- Article
5
Book Review Section and Communications.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 65, doi. 10.1177/027614678900900209
- By:
- Publication type:
- Article
6
A Note from the Book Review Editor: Focus on Development.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 65, doi. 10.1177/027614678900900208
- By:
- Publication type:
- Article
7
A Synthesis of Ethical Decision Models for Marketing.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 55, doi. 10.1177/027614678900900207
- By:
- Publication type:
- Article
8
Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 44, doi. 10.1177/027614678900900206
- By:
- Publication type:
- Article
9
Analytic Approaches to Strategic Marketing Planning for Area Economic Development.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 32, doi. 10.1177/027614678900900205
- By:
- Publication type:
- Article
10
Marketing and Development in Third World Contexts: An Evaluation and Future Directions.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 17, doi. 10.1177/027614678900900204
- By:
- Publication type:
- Article
11
Intellectualization in Macromarketing Revisited: A Reply to Hunt.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 11, doi. 10.1177/027614678900900203
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- Publication type:
- Article
12
Reification and Realism in Marketing: In Defense of Reason.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 4, doi. 10.1177/027614678900900202
- By:
- Publication type:
- Article
13
From the Editor.
- Published in:
- Journal of Macromarketing, 1989, v. 9, n. 2, p. 2, doi. 10.1177/027614678900900201
- By:
- Publication type:
- Article