Works matching IS 02761467 AND DT 1986 AND VI 6 AND IP 1


Results: 14
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    Research Directions in Macromarketing: A New England Perspective.

    Published in:
    Journal of Macromarketing, 1986, v. 6, n. 1, p. 65, doi. 10.1177/027614678600600109
    By:
    • Nason, Robert W.;
    • Dholakia, Nikhilesh;
    • Alton, Aaron J.;
    • Bitta,, Albert Della;
    • Dholakia, Ruby Roy;
    • Fullerton, Ronald;
    • Lessne, Greg;
    • Meyers, Patricia;
    • Nielsen, Richard;
    • Pandya, Anil;
    • Zif, Jehiel
    Publication type:
    Article
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    A General Theory of Marketing Ethics.

    Published in:
    Journal of Macromarketing, 1986, v. 6, n. 1, p. 5, doi. 10.1177/027614678600600103
    By:
    • Hunt, Shelby D.;
    • Vitell, Scott
    Publication type:
    Article
    13

    In Memoriam Johan Arndt.

    Published in:
    Journal of Macromarketing, 1986, v. 6, n. 1, p. 3, doi. 10.1177/027614678600600102
    Publication type:
    Article
    14

    From the Editor.

    Published in:
    Journal of Macromarketing, 1986, v. 6, n. 1, p. 2, doi. 10.1177/027614678600600101
    By:
    • Shapiro, Stanley J.
    Publication type:
    Article