1984 Macromarketing Seminar Abstracts.
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 72, doi. 10.1177/027614678400500209
- By:
- Publication type:
- Article
Works matching IS 02761467 AND DT 1984 AND VI 5 AND IP 2
Results: 9
1
2
Review Essay: THE NEXT AMERICAN FRONTIER by Robert B. Reich (New York: Time Books, 1983).
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 68, doi. 10.1177/027614678400500208
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- Publication type:
- Article
3
Book Review Section and Communications: MARKETING HIGH TECHNOLOGY William L. Shanklin and John K. Ryans, Jr. (Lexington: Lexington Books).
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 64, doi. 10.1177/027614678400500207
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- Publication type:
- Article
4
Book Review Section and Communications: A Note From the Book Review Editor.
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 64, doi. 10.1177/027614678400500206
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- Publication type:
- Article
5
Scale Economies in American Retailing: A Cross-Industry Comparison.
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 49, doi. 10.1177/027614678400500205
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- Publication type:
- Article
6
The Doctrine of Invited Misuse: A Societal Response to Marketing Promotion.
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 40, doi. 10.1177/027614678400500204
- By:
- Publication type:
- Article
7
Socially Responsible Consumers: Profile and Implications for Public Policy.
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 18, doi. 10.1177/027614678400500203
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- Publication type:
- Article
8
Macromarketing: A Social Systems Perspective Macromarketing: A Social Systems Perspective.
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 4, doi. 10.1177/027614678400500202
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- Publication type:
- Article
9
Articles Accepted, Seminars Scheduled, and Special Issues Forthcoming.
- Published in:
- Journal of Macromarketing, 1984, v. 5, n. 2, p. 2, doi. 10.1177/027614678400500201
- By:
- Publication type:
- Article