Works matching IS 02734753 AND DT 2022 AND VI 44 AND IP 1

Results: 10

Thoughts on a Wheel of Marketing Education.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 1, p. 3, doi. 10.1177/02734753211070076

By:

Crittenden, Victoria L.

Publication type:

Article

Special Issue Call for Papers: Entrepreneurial Marketing.

Published in:: Journal of Marketing Education, 2022, v. 44, n. 1, p. 127, doi. 10.1177/02734753211070073
Publication type:: Article

Evaluating E-Book Effectiveness and the Impact on Student Engagement.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 1, p. 54, doi. 10.1177/02734753211035162

By:

Merkle, Adam C.;
Ferrell, Linda K.;
Ferrell, O. C.;
Hair Jr., Joe F.

Publication type:

Article

Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 1, p. 85, doi. 10.1177/02734753211028888

By:

Atkin, JoAnn L.;
Bowie, Anthony Alland;
Cowley, Scott;
Eckert, James A.;
Ferrin, Bruce G.;
Harrison, Robert L.;
Lancendorfer, Karen M.;
Luqmani, Mushtaq;
Luqmani, Zahida;
Leingpibul, Thaweephan;
Mumuni, Alhassan G.;
O'Reilly, Kelley;
Quraeshi, Zahir A.;
Samples, Robert G.;
Veeck, Ann;
Xie, Hu;
Zondag, Marcellis M.

Publication type:

Article

Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 1, p. 72, doi. 10.1177/02734753211028641

By:

Groza, Mark D.;
Zmich, Louis J.;
Groza, Mya P.

Publication type:

Article

Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students' (Dis)Satisfaction.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 1, p. 25, doi. 10.1177/02734753211027617

By:

Gnusowski, Marek;
Schoefer, Klaus

Publication type:

Article

Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 1, p. 100, doi. 10.1177/02734753211017625

By:

Mourey, James A.;
Markley, Melissa M.;
Koernig, Stephen K.

Publication type:

Article

How Faculty Status Impacts Student Evaluations of Teaching: A Study of Full- Versus Part-Time Marketing Faculty.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 1, p. 113, doi. 10.1177/02734753211013561

By:

Tashchian, Armen;
Kalamas Hedden, Maria;
Forrester, William R.

Publication type:

Article

Where There's a Will, There's a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience.

Published in:

Journal of Marketing Education, 2022, v. 44, n. 1, p. 41, doi. 10.1177/02734753211006820

By:

Krishen, Anjala S.

Publication type:

Article

What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research.

Published in:

2022

By:

Bacon, Donald R.;
Stewart, Kim A.

Publication type:

Literature Review