Keeping the Marketing Curriculum Current in an Era of Digital Disruption.
- Published in:
- 2019
- By:
- Publication type:
- Editorial
Works matching IS 02734753 AND DT 2019 AND VI 41 AND IP 2
Results: 8
1
2
Motivating Professional Student Behavior Through a Gamified Personal Branding Assignment.
- Published in:
- Journal of Marketing Education, 2019, v. 41, n. 2, p. 154, doi. 10.1177/0273475318823847
- By:
- Publication type:
- Article
3
Journal of Marketing Education.
- Published in:
- Journal of Marketing Education, 2019, v. 41, n. 2, p. 165, doi. 10.1177/0273475319846779
- Publication type:
- Article
4
Slack It to Me: Complementing LMS With Student-Centric Communications for the Millennial/Post-Millennial Student.
- Published in:
- Journal of Marketing Education, 2019, v. 41, n. 2, p. 91, doi. 10.1177/0273475319833113
- By:
- Publication type:
- Article
5
Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs.
- Published in:
- Journal of Marketing Education, 2019, v. 41, n. 2, p. 77, doi. 10.1177/0273475318822686
- By:
- Publication type:
- Article
6
Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of Data.
- Published in:
- Journal of Marketing Education, 2019, v. 41, n. 2, p. 109, doi. 10.1177/0273475318813176
- By:
- Publication type:
- Article
7
Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service.
- Published in:
- Journal of Marketing Education, 2019, v. 41, n. 2, p. 127, doi. 10.1177/0273475318812551
- By:
- Publication type:
- Article
8
The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom.
- Published in:
- Journal of Marketing Education, 2019, v. 41, n. 2, p. 141, doi. 10.1177/0273475318803415
- By:
- Publication type:
- Article