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Pop-up Retailing: The Design, Implementation, and Five-Year Evolution of an Experiential Learning Project.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 3, p. 284, doi. 10.1177/0273475312460763
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- Article
Editor’s Corner.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 3, p. 215, doi. 10.1177/0273475312462329
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- Article
The Journal of Marketing Education: Past, Present, and Future.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 3, p. 217, doi. 10.1177/0273475312458676
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- Article
A Tutorial Guide About How to Manage a Client-Financed Project.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 3, p. 265, doi. 10.1177/0273475312457781
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- Publication type:
- Article
The Influence of New Product Characteristics on Rate of Adoption: Increasing Student Comprehension With the Bidding for Buyers Game.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 3, p. 251, doi. 10.1177/0273475312455648
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- Publication type:
- Article
Bridging the Gap: The Case for Expanding Ethnographic Techniques in the Marketing Research Curriculum.
- Published in:
- Journal of Marketing Education, 2012, v. 34, n. 3, p. 238, doi. 10.1177/0273475312455334
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- Publication type:
- Article