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The integration of manufacturing and marketing/sales decisions: impact on organizational performance.
- Published in:
- Journal of Operations Management, 2002, v. 20, n. 3, p. 221, doi. 10.1016/S0272-6963(02)00005-0
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- Article
Spanning the continuum between marketing and operations.
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- Journal of Operations Management, 2002, v. 20, n. 3, p. 209, doi. 10.1016/S0272-6963(02)00019-0
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- Article
Value creation through enriched marketing-operations interfaces: an empirical study in the printed circuit board industry.
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- Journal of Operations Management, 2002, v. 20, n. 3, p. 259, doi. 10.1016/S0272-6963(02)00006-2
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- Article
Why should marketing and manufacturing work together? Some exploratory empirical results.
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- Journal of Operations Management, 2002, v. 20, n. 3, p. 241, doi. 10.1016/S0272-6963(02)00010-4
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- Article
Effect of supply chain integration on the relationship between diversification and performance: evidence from Japanese and Korean firms.
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- Journal of Operations Management, 2002, v. 20, n. 3, p. 303, doi. 10.1016/S0272-6963(02)00008-6
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- Article
Supply chains and compatibility among components in product design.
- Published in:
- Journal of Operations Management, 2002, v. 20, n. 3, p. 289, doi. 10.1016/S0272-6963(02)00007-4
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- Article
Investigating the manufacturing-marketing interface in new product development: does context affect the strength of relationships?
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- Journal of Operations Management, 2002, v. 20, n. 3, p. 273, doi. 10.1016/S0272-6963(02)00009-8
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- Article