Found: 9

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  • The role of academic programs in institutional marketing.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. 1, doi. 10.1002/he.36919782103
    By:
    • Brown, John Anthony
    Publication type:
    Article

  • Identifying and expanding the desirable student pool.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. 7, doi. 10.1002/he.36919782104
    By:
    • Mudie, Herbert C.
    Publication type:
    Article

  • Courting the prospective student.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. 23, doi. 10.1002/he.36919782105
    By:
    • Turner, William H.
    Publication type:
    Article

  • Marketing financial aid.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. 37, doi. 10.1002/he.36919782106
    By:
    • Huddleston, Thomas;
    • Batty, Burt F.
    Publication type:
    Article

  • The administration of admissions.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. 51, doi. 10.1002/he.36919782107
    By:
    • Campbell, Clifford C.
    Publication type:
    Article

  • A marketing case history profile.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. 65, doi. 10.1002/he.36919782108
    By:
    • Weirick, Margaret C.
    Publication type:
    Article

  • Marketing: A synthesis of institutional soul-searching and aggressiveness.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. 77, doi. 10.1002/he.36919782109
    By:
    • Barton, David W.;
    • Treadwell, David R.
    Publication type:
    Article

  • Masthead.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. fmi, doi. 10.1002/he.36919782101
    Publication type:
    Article

  • Editor's notes.

    Published in:
    New Directions for Higher Education, 1978, v. 1978, n. 21, p. vii, doi. 10.1002/he.36919782102
    By:
    • Barton, David W.
    Publication type:
    Article