Updating the Adaptive Selling Behaviours: Tactics to Keep and Tactics to Discard.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 859, doi. 10.1362/0267257041838791
- By:
- Publication type:
- Article
Works in Journal of Marketing Management, 2004, Vol 20, Issue 7-8
Results: 11
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Framing Effects of Coupon Face Value on Coupon Redemption: A Literature Review with Propositions.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 877, doi. 10.1362/0267257041838764
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- Publication type:
- Article
3
Relationship Use and Market Dynamism: A Model of Relationship Evolution.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 825, doi. 10.1362/0267257041838818
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- Publication type:
- Article
4
Religious Influences on Shopping Behaviour: An Exploratory Study.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 683, doi. 10.1362/0267257041838728
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- Publication type:
- Article
5
The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: A Comparative Study of Buying Processes in the UK, Sweden and Italy.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 799, doi. 10.1362/0267257041838737
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- Publication type:
- Article
6
Communication Strategies and Marketing Performance: An Application of the Mohr and Nevin Framework to Intra-Organisational Cross-Functional Teams.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 741, doi. 10.1362/0267257041838809
- By:
- Publication type:
- Article
7
Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 897, doi. 10.1362/0267257041838719
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- Publication type:
- Article
8
Time, Uncertainty and the Expectancy Experience: An Interpretive Exploration of Consumption and Impending Motherhood.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 771, doi. 10.1362/0267257041838755
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- Publication type:
- Article
9
Editorial.
- Published in:
- 2004
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- Publication type:
- Editorial
10
The Impact of Integration Mechanisms on Marketing/HR Dynamics.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 713, doi. 10.1362/0267257041838782
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- Publication type:
- Article
11
The Impact of Cause Branding on Consumer Reactions to Products: Does Product/Cause 'Fit' Really Matter?
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 7-8, p. 663
- By:
- Publication type:
- Article