The current state of knowledge on electronic word-of-mouth in advertising research.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 1, doi. 10.1080/02650487.2017.1407061
- By:
- Publication type:
- Article
Works matching IS 0265-0487 AND VI 37 AND IP 1 AND DT 2018
Results: 9
1
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The power of e-WOM using the hashtag: focusing on SNS advertising of SPA brands.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 71, doi. 10.1080/02650487.2017.1401519
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- Publication type:
- Article
3
Preannouncement messages: impetus for electronic word-of-mouth.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 54, doi. 10.1080/02650487.2017.1391679
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- Publication type:
- Article
4
Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 86, doi. 10.1080/02650487.2017.1386410
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- Publication type:
- Article
5
#Me and brands: understanding brand-selfie posters on social media.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 14, doi. 10.1080/02650487.2017.1368859
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- Publication type:
- Article
6
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 142, doi. 10.1080/02650487.2017.1360576
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- Publication type:
- Article
7
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 105, doi. 10.1080/02650487.2017.1349031
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- Publication type:
- Article
8
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 125, doi. 10.1080/02650487.2017.1349030
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- Publication type:
- Article
9
Understanding the effects of different review features on purchase probability.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 1, p. 29, doi. 10.1080/02650487.2017.1340928
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- Publication type:
- Article