Harnessing stakeholder sentiment on social networking sites: a new conceptual framework for online reputation management.Published in:Communicare, 2016, v. 35, n. 2, p. 55By:Steenkamp, H.;Rensburg, R.Publication type:Article
Challenging power through social media: A review of selected memes of Robert Mugabe's fall.Published in:Communicare, 2016, v. 35, n. 2, p. 39By:Makombe, R.;Agbede, G. T.Publication type:Article
A guideline for the strategic implementation of social media messaging within a marketing communication context.Published in:Communicare, 2016, v. 35, n. 2, p. 16By:Cloete, E.;Holtzhausen, L.Publication type:Article
The influence of incidental haptic sensations in evaluating consumer brands.Published in:Communicare, 2016, v. 35, n. 2, p. 1By:Leo, L.;Swinstead, E. H.;Crous, F.;de Bruin, G. P.Publication type:Article