Consumer Socialization, Buying Decisions, and Consumer Behaviour in Children: Introduction to the Special Issue.
- Published in:
- 2014
- By:
- Publication type:
- Editorial
Works matching IS 01687034 AND DT 2014 AND VI 37 AND IP 2
Results: 8
1
2
Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception, Ad Attitudes, and Purchase Intentions of 8-13-Year-Old Children.
- Published in:
- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 205, doi. 10.1007/s10603-013-9245-x
- By:
- Publication type:
- Article
3
Children's Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge.
- Published in:
- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 235, doi. 10.1007/s10603-014-9257-1
- By:
- Publication type:
- Article
4
Adolescents' Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks.
- Published in:
- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 279, doi. 10.1007/s10603-013-9248-7
- By:
- Publication type:
- Article
5
A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour.
- Published in:
- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 161, doi. 10.1007/s10603-013-9250-0
- By:
- Publication type:
- Article
6
The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames-the Role of Media Context and Presence.
- Published in:
- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 257, doi. 10.1007/s10603-013-9227-z
- By:
- Publication type:
- Article
7
Clarifying the Relationship between Involvement Variables and Advertising Effectiveness among Young People.
- Published in:
- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 183, doi. 10.1007/s10603-013-9226-0
- By:
- Publication type:
- Article
8
Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge.
- Published in:
- Journal of Consumer Policy, 2014, v. 37, n. 2, p. 301, doi. 10.1007/s10603-014-9260-6
- By:
- Publication type:
- Article