Works matching IS 01436570 AND DT 2020 AND VI 41 AND IP 2

Results: 11

The marketing firm: Recent theoretical and empirical developments.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 161, doi. 10.1002/mde.3137
By:
- Menon, R.G. Vishnu
Publication type:
Article
Developing the e‐commerce sector for the fishery industry: What business are we really in?
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 274, doi. 10.1002/mde.3089
By:
- Alemu, Mohammed Hussen;
- Sigurdsson, Valdimar;
- Fagerstrøm, Asle;
- Foxall, Gordon Robert
Publication type:
Article
Exploring customer online reviews for new product development: The case of identifying reinforcers in the cosmetic industry.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 250, doi. 10.1002/mde.3078
By:
- Haddara, Moutaz;
- Hsieh, Jenny;
- Fagerstrøm, Asle;
- Eriksson, Niklas;
- Sigurðsson, Valdimar
Publication type:
Article
The marketing firm and co‐creation: The case of co‐creation by LEGO.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 226, doi. 10.1002/mde.3077
By:
- Fagerstrøm, Asle;
- Bendheim, Liv Marie;
- Sigurdsson, Valdimar;
- Foxall, Gordon R.;
- Pawar, Sanchit
Publication type:
Article
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 216, doi. 10.1002/mde.3076
By:
- Fagerstrøm, Asle;
- Bendheim, Liv Marie;
- Sigurdsson, Valdimar;
- Pawar, Sanchit;
- Foxall, Gordon R.
Publication type:
Article
Issue Information.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 159, doi. 10.1002/mde.3060
Publication type:
Article
The marketing firm: Retailer and consumer contingencies.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 203, doi. 10.1002/mde.3053
By:
- Larsen, Nils Magne;
- Sigurdsson, Valdimar;
- Breivik, Jørgen;
- Fagerstrøm, Asle;
- Foxall, Gordon R.
Publication type:
Article
The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 234, doi. 10.1002/mde.3052
By:
- Sigurdsson, Valdimar;
- Larsen, Nils Magne;
- Sigfusdottir, Arna Dogg;
- Fagerstrøm, Asle;
- Alemu, Mohammed Hussen;
- Folwarczny, Michal;
- Foxall, Gordon
Publication type:
Article
The theory of the marketing firm.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 164, doi. 10.1002/mde.3047
By:
- Foxall, Gordon R.
Publication type:
Article
Marketing firm performance: When does marketing lead to financial gains?
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 191, doi. 10.1002/mde.3046
By:
- Porto, Rafael Barreiros;
- Foxall, Gordon Robert
Publication type:
Article
When individuals behave as marketing firms: Probability discounting and reputation in peer‐to‐peer markets.
Published in:
Managerial & Decision Economics, 2020, v. 41, n. 2, p. 185, doi. 10.1002/mde.3042
By:
- Bonafé‐Pontes, Andressa A.;
- Oliveira‐Castro, Jorge M.;
- Foxall, Gordon R.
Publication type:
Article