Works matching IS 01436570 AND DT 2016 AND VI 37 AND IP 4/5
Results: 12
What Consumers Maximize: Brand Choice as a Function of Utilitarian and Informational Reinforcement.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 360, doi. 10.1002/mde.2722
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The Behavioral and Neuroeconomics of Reinforcer Pathologies: Implications for Managerial and Health Decision Making.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 274, doi. 10.1002/mde.2716
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An Experimental Study of Intertemporal Choices: The Case of Customer Relationship Management.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 324, doi. 10.1002/mde.2719
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Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 345, doi. 10.1002/mde.2721
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Hypothetical Purchase Task Questionnaires for Behavioral Economic Assessments of Value and Motivation.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 306, doi. 10.1002/mde.2718
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Matching and Behavioral Contrast in a Two-Option Repeated Investment Simulation.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 294, doi. 10.1002/mde.2717
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Operant Behavioral Economics for E-mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and Informational Stimuli.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 337, doi. 10.1002/mde.2725
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The Cardinal Anomalies that Led to Behavioral Economics: Cognitive or Motivational?
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 261, doi. 10.1002/mde.2715
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Social Cooperation and Self-control.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 249, doi. 10.1002/mde.2714
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Driven by Consequences: The Multiscale Molar View of Choice.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 239, doi. 10.1002/mde.2713
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- Article
Behavioral Economics and the Analysis of Consumption and Choice.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 224, doi. 10.1002/mde.2724
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Operant Behavioral Economics.
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- Managerial & Decision Economics, 2016, v. 37, n. 4/5, p. 215, doi. 10.1002/mde.2712
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- Article