The Dirichlet Model: Analysis of a Market and Comparison of Estimation Procedures.
- Published in:
- Marketing Bulletin, 2011, v. 22, p. 1
- By:
- Publication type:
- Article
Works matching IS 01136895 AND DT 2011 AND VI 22
Results: 5
1
2
The Effect of a Cute Stimulus on Personally-Initiated, Self-Administered Surveys.
- Published in:
- Marketing Bulletin, 2011, v. 22, p. 1
- By:
- Publication type:
- Article
3
Market Orientation in a Developing Nation - Antecedents, Consequences and the Moderating Effect of Environmental Factors.
- Published in:
- Marketing Bulletin, 2011, v. 22, p. 1
- By:
- Publication type:
- Article
4
Persuasive Advertising is only the end of the beginning: A rejoinder to the review.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
5
A review of: Persuasive Advertising: Evidence-based Principles.
- Published in:
- 2011
- By:
- Publication type:
- Book Review