The effectiveness of a chocolate incentive in a mail survey of New Zealand farmers.Published in:Marketing Bulletin, 2010, v. 21, p. 1By:Fairweather, John R.Publication type:Article
How successful are media differentiation attempts?Published in:Marketing Bulletin, 2010, v. 21, p. 1By:Nelson-Field, Karen;Lees, Gavin;Riebe, Erica;Sharp, ByronPublication type:Article
Using a Contingent, Nonmonetary Incentive to Increase the Response Rate to a Personally-Initiated, Self-Administered Survey among College Students.Published in:Marketing Bulletin, 2010, v. 21, p. 1By:Dommeyer, Curt J.;Hirao, Noriaki;Ikeda, Yoshiyuki;Linkletter, Nicole;Watanabe, KeizoPublication type:Article