Using Polarisation to Reveal Systematic Deviations in Dirichlet Loyalty Estimation.
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- Marketing Bulletin, 2009, v. 20, p. 1
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On Using Individual Characteristics in the MNL Latent Class Conjoint Analysis: An Empirical Comparison of the Nested Approach versus the Regression Approach.
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User's Guide to DIRICHLET.
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- Marketing Bulletin, 2009, v. 20, p. 1
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