Playing the Web Game Well: Five Ways to Win.Published in:Marketing Bulletin, 2007, v. 18, p. 1By:Ioakimidis, MarilouPublication type:Article
An Automated Scoring System for Measuring Email Emotion.Published in:Marketing Bulletin, 2007, v. 18, p. 1By:Burk, ScottPublication type:Article
Using Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing.Published in:Marketing Bulletin, 2007, v. 18, p. 1By:Donahay, Brett;Rosenberger III, Philip J.Publication type:Article