Brand Personality Differentiation in the Australian Action-Sports Clothing Market.
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- Marketing Bulletin, 2006, v. 17, p. 1
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Works matching IS 01136895 AND DT 2006 AND VI 17
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A Better Statistical Method for A/B Testing in Marketing Campaigns.
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- Marketing Bulletin, 2006, v. 17, p. 1
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3
Revealed Preference Attribute Modelling using Repeated Purchases.
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- Marketing Bulletin, 2006, v. 17, p. 1
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4
Closed Form Expressions for Brand Performance Measures.
- Published in:
- Marketing Bulletin, 2006, v. 17, p. 1
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- Publication type:
- Article