Theatre Audience on Stage: Three Experiments Analysing the Effects of Survey Design Features on Survey Response in Audience Research.Published in:Marketing Bulletin, 2002, v. 13, p. 1Publication type:Article
The Effects of Perceived and Objective Market Cues on Consumers' Product Evaluations.Published in:Marketing Bulletin, 2002, v. 13, p. 1Publication type:Article
A Critique of the Development of Alternative Measures of Market Orientation.Published in:Marketing Bulletin, 2002, v. 13, p. 1Publication type:Article
Economic Implications of a Tax on TV Advertising: the New Zealand Case.Published in:Marketing Bulletin, 2002, v. 13, p. 1Publication type:Article
Mañana and Manners may not be Enough! The Cultural Interface of New Zealand and Argentinean Business Negotiating Preferences.Published in:Marketing Bulletin, 2002, v. 13, p. 1Publication type:Article
Two Methods for Estimating Category Statistics--Which is Better?Published in:Marketing Bulletin, 2002, v. 13, p. 1Publication type:Article
A Marketing Economy of Scale--Big Brands Lose Less of their Customer Base than Small Brands.Published in:Marketing Bulletin, 2002, v. 13, p. 1Publication type:Article