Works matching IS 01136895 AND DT 2000 AND VI 11
Results: 2
The impact of question wording reversal on probabilistic estimates of defection / loyalty for a subscription product.
- Published in:
- Marketing Bulletin, 2000, v. 11, p. 1
- By:
- Publication type:
- Article
Three Generations of Advertising Self-Regulation: Learning from our Forefathers.
- Published in:
- Marketing Bulletin, 2000, v. 11, p. 1
- By:
- Publication type:
- Article