The impact of question wording reversal on probabilistic estimates of defection / loyalty for a subscription product.
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- Marketing Bulletin, 2000, v. 11, p. 1
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- Publication type:
- Article
Works matching IS 01136895 AND DT 2000 AND VI 11
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Three Generations of Advertising Self-Regulation: Learning from our Forefathers.
- Published in:
- Marketing Bulletin, 2000, v. 11, p. 1
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- Article