Management science: What does it have to do with management or science?
- Published in:
- Marketing Bulletin, 1998, v. 9, p. 1
- By:
- Publication type:
- Article
Works matching IS 01136895 AND DT 1998 AND VI 9
Results: 7
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The relative effectiveness of sound and animation in Web banner advertisements.
- Published in:
- Marketing Bulletin, 1998, v. 9, p. 76
- By:
- Publication type:
- Article
3
Obtaining purchase probabilities via a Web based survey: The Juster scale and the verbal...
- Published in:
- Marketing Bulletin, 1998, v. 9, p. 67
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- Publication type:
- Article
4
Questionnaire pretesting comes of age.
- Published in:
- Marketing Bulletin, 1998, v. 9, p. 52
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- Publication type:
- Article
5
New Zealand drink-driving statistics: The effectiveness of road safety television advertising.
- Published in:
- Marketing Bulletin, 1998, v. 9, p. 40
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- Publication type:
- Article
6
A framework for questionnaire design: Labaw revisited.
- Published in:
- Marketing Bulletin, 1998, v. 9, p. 28
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- Publication type:
- Article
7
Perceptual modelling of product similarities using sorting data.
- Published in:
- Marketing Bulletin, 1998, v. 9, p. 16
- By:
- Publication type:
- Article