Marketing's domain: A critical review of the development of the marketing concept.
- Published in:
- Marketing Bulletin, 1993, v. 4, p. 1
- By:
- Publication type:
- Article
Works matching IS 01136895 AND DT 1993 AND VI 4
Results: 8
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2
China's market potential: Opportunities for New Zealand's exporters.
- Published in:
- Marketing Bulletin, 1993, v. 4, p. 61
- By:
- Publication type:
- Article
3
Securing respondent cooperation by circulating consent forms in a society newsletter.
- Published in:
- Marketing Bulletin, 1993, v. 4, p. 58
- By:
- Publication type:
- Article
4
Are callbacks a waste of time?
- Published in:
- Marketing Bulletin, 1993, v. 4, p. 53
- By:
- Publication type:
- Article
5
The effectiveness of monetary incentives in mail surveys: Further data.
- Published in:
- Marketing Bulletin, 1993, v. 4, p. 43
- By:
- Publication type:
- Article
6
A multi-dimensional exploration of the decision process using correspondence analysis.
- Published in:
- Marketing Bulletin, 1993, v. 4, p. 30
- By:
- Publication type:
- Article
7
Television advertising to children: An analysis of selected New Zealand commercials.
- Published in:
- Marketing Bulletin, 1993, v. 4, p. 19
- By:
- Publication type:
- Article
8
The behaviour of television audiences during commercial breaks.
- Published in:
- Marketing Bulletin, 1993, v. 4, p. 12
- By:
- Publication type:
- Article