Works matching IS 00989258 AND DT 2009 AND VI 36
Results: 434
Understand the Role of Hybrid-level Country of Origin in Consumers' Product Evaluations.
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- Advances in Consumer Research, 2009, v. 36, p. 1049
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Impact of CSR Communication Strategies on Attitude Change after a Crisis.
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- Advances in Consumer Research, 2009, v. 36, p. 1060
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The Effect of Temporal Framing on Product Choice.
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- Advances in Consumer Research, 2009, v. 36, p. 1059
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The Influence of Consumer Mood State on Mental Imagery Processing of Advertisement and Brand Evaluation.
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- Advances in Consumer Research, 2009, v. 36, p. 1052
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Does Time Fly When You're Counting Down? The Effect of Counting Direction on Subjective Time Judgment.
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- Advances in Consumer Research, 2009, v. 36, p. 1051
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A Painful Choice: Embodied Influences on Choice Perception.
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- Advances in Consumer Research, 2009, v. 36, p. 1060
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Looking for Great Discounts-How Store Coupons Shape Attention, Product Memory, and Store Impressions.
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- Advances in Consumer Research, 2009, v. 36, p. 1058
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Unconscious Information Processing Reduces Information Overload and Increase Product Satisfaction.
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- Advances in Consumer Research, 2009, v. 36, p. 1047
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Matching Product Newness to Consumer Exploratory Buying Behavior: Strategies for Effective New Product Launch.
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- Advances in Consumer Research, 2009, v. 36, p. 1048
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Self-Relevant Brand Alliances: When Do Consumers (Not) Fit?
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- Advances in Consumer Research, 2009, v. 36, p. 1057
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The Role of Regret under Task Difficulty: A Boomerang Effect.
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- Advances in Consumer Research, 2009, v. 36, p. 1056
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Corporate Syntheses: Consumers' Role in Mergers and Acquisitions.
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- Advances in Consumer Research, 2009, v. 36, p. 1054
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Seeing Ourselves in Others: Consumer Compliance with Recommendations Made by Ambiguous Agents.
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- Advances in Consumer Research, 2009, v. 36, p. 1053
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Blue or Red? Exploring the Effect of Color on Cognitive Task Performances.
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- Advances in Consumer Research, 2009, v. 36, p. 1045
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Narrative Transportation for Product Evaluation: Can Consumers Make the Difference?
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- Advances in Consumer Research, 2009, v. 36, p. 1044
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Accuracy and Affiliative Motivations in Socially Influenced Decision Making.
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- Advances in Consumer Research, 2009, v. 36, p. 1043
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Principles of Geometric Accounting. Is Bigger Always Better When It's Free?
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- Advances in Consumer Research, 2009, v. 36, p. 1042
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Consumers Commit the Planning Fallacy for Time but not for Money.
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- Advances in Consumer Research, 2009, v. 36, p. 1040
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Action-Driven Evolution of General and Enduring Preference Hierarchies.
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- Advances in Consumer Research, 2009, v. 36, p. 1038
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Preserve Self or Impress Others: Mortality Proximity and Guilt Advertising.
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- Advances in Consumer Research, 2009, v. 36, p. 1036
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Hot Stimuli and Arousal: Implications for Temporal Orientation, Trial and Price.
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- Advances in Consumer Research, 2009, v. 36, p. 994
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In Death and in Love: Sacred Trade-offs in the Death Care and Wedding Industries.
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- Advances in Consumer Research, 2009, v. 36, p. 991
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Does the Devil Really Wear Prada? Social Relations Analysis of Brand and Human Personalities.
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- Advances in Consumer Research, 2009, v. 36, p. 988
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The Impact of Semantic vs. Lexical Relations on the Strength of Inter-brand Linkages.
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- Advances in Consumer Research, 2009, v. 36, p. 992
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Mood Awareness and Brand Extension.
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- Advances in Consumer Research, 2009, v. 36, p. 1037
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Dinner Out with Independent Self-Construal Consumers: Wow, This is Bad Wine.
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- Advances in Consumer Research, 2009, v. 36, p. 996
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Best-Laid Plans...: Understanding the Processes Underlying the Planning Fallacy.
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- Advances in Consumer Research, 2009, v. 36, p. 1034
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The Effects of Expertise on the Processing of Alignable Versus Nonalignable Features.
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- Advances in Consumer Research, 2009, v. 36, p. 1033
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The Interpersonal Hot Hand Fallacy: Endorsement of Promotional Games by Previous Winners.
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- Advances in Consumer Research, 2009, v. 36, p. 1031
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Consumer Entry Decision in Promotional Games Based on Chance: Do the Perceived Odds of Winning Matter?
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- Advances in Consumer Research, 2009, v. 36, p. 1030
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The Influence of Progress Presentation Format on Repurchase Intention in Loyalty Programs.
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- Advances in Consumer Research, 2009, v. 36, p. 1029
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Moderate Copy Complexity Enhances the Persuasiveness of Direct Marketing.
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- Advances in Consumer Research, 2009, v. 36, p. 1028
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Accept or Reject?: How Task Valence Interacts With Product Information Processing To Alter Purchase Decisions.
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- Advances in Consumer Research, 2009, v. 36, p. 1027
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Does Feedback Always Facilitate Learning?: Degree of Preference Development and Degree of Feedback Complexity.
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- Advances in Consumer Research, 2009, v. 36, p. 1025
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Attribute Order Effects on Consumer Judgment: The Role of Ideal Point Availability and Attribute Importance.
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- Advances in Consumer Research, 2009, v. 36, p. 1024
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Payment Frequency Discount vs. Payment Amount Discount: The Framing Effect on Preference Reversal.
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- Advances in Consumer Research, 2009, v. 36, p. 1021
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Perceived Quality, Packaging and Self-Image Congruence: An Application in the Cosmetics Market.
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- Advances in Consumer Research, 2009, v. 36, p. 1019
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The Effect of Option Number in Directional Comparison.
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- Advances in Consumer Research, 2009, v. 36, p. 1018
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The Role of Affect, Music and Self-awareness in Consumer Information Processing.
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- Advances in Consumer Research, 2009, v. 36, p. 1017
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Existential Anxiety and Essentialism Explain Negative Reactions Toward Brand Extensions.
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- Advances in Consumer Research, 2009, v. 36, p. 1016
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Why Humor Breaks Resistance to Influence: Implicit Effects of Distraction and Positive Affect.
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- Advances in Consumer Research, 2009, v. 36, p. 1015
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Brand Origin or Product Origin? The Effects of Country of Origin Fit on Brand Evaluation.
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- Advances in Consumer Research, 2009, v. 36, p. 1013
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When the Ingroup Fails to Indicate Brand Meaning: Exploring the Role of Identity Centrality in Self-brand Connections.
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- Advances in Consumer Research, 2009, v. 36, p. 1012
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Multiple Motives, Multiple Selves: What Motivates Consumption.
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- Advances in Consumer Research, 2009, v. 36, p. 1010
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Choosing How Many Options to Choose From: Does it Depend on Affective Priming?
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- Advances in Consumer Research, 2009, v. 36, p. 1009
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Comparative Knowledge and Consumer Choice.
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- Advances in Consumer Research, 2009, v. 36, p. 1008
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Effects of Personal Values on Brand Equity.
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- Advances in Consumer Research, 2009, v. 36, p. 1006
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A Taxonomy of Price Behaviour.
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- Advances in Consumer Research, 2009, v. 36, p. 1005
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The Portion-Size Effect: How Increasing the Number of Portion-Size Options Can Increase the Volume of Food Consumption.
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- Advances in Consumer Research, 2009, v. 36, p. 1004
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Why 'Fast Food' Triggers 'McDonald's' and 'Burgerking' Triggers 'Fast Food': Antecedents of Brand Typicality and the Relationship Between Category and Brand.
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- Advances in Consumer Research, 2009, v. 36, p. 1003
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