Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 192
- By:
- Publication type:
- Article
Works matching IS 00989258 AND DT 1992 AND VI 19 AND IP 1
Results: 168
1
2
The Overconfidence Effect In Strategic Marketing Predictions.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 192
- By:
- Publication type:
- Article
3
What Consumers "Really" Know and What They "Think" They Know: Investigations Into the Determinants of Confidence and Performance.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 191
- By:
- Publication type:
- Article
4
Exploring the Relationship Among Self- Reported Knowledge, Objective Knowledge, Product Usage and Consumer Decision Making.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 191
- By:
- Publication type:
- Article
5
Extended Warranties: A Behavioral Perspective.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 879
- By:
- Publication type:
- Article
6
Consumer Assessments of Responsibility for Product-Related Injuries: The Impact of Regulations, Warnings, and Promotional Policies.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 870
- By:
- Publication type:
- Article
7
Implications of the Symbolic Interactionist Perspective for the Study of Environmentally-Responsible Consumption.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 861
- By:
- Publication type:
- Article
8
Self-Fashioning Oneself Cross-Culturally: Consumption as the Determined and the Determining.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 857
- By:
- Publication type:
- Article
9
Reflections of a Black Middle-Class Consumer: Caught Between Two Worlds or Getting the Best of Both?
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 850
- By:
- Publication type:
- Article
10
Insider versus Outsider: Reflections of a Feminist Consumer.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 843
- By:
- Publication type:
- Article
11
Scales to Measure Social Power in a Consumer Context.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 835
- By:
- Publication type:
- Article
12
A Multiphase Thought Elicitation Coding Scheme for Cognitive Response Analysis.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 826
- By:
- Publication type:
- Article
13
The Development of a Measure to Assess Viewers' Judgments of the Creativity of an Advertisement: A Preliminary Study.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 817
- By:
- Publication type:
- Article
14
Some Measurement Issues in Consumer Research.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 813
- By:
- Publication type:
- Article
15
Goal-Related Consumption and Extension Advertising: The Impact on Memory and Consumption.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 806
- By:
- Publication type:
- Article
16
Priming and Implicit Memory: A Review and a Synthesis Relevant for Consumer Behavior.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 795
- By:
- Publication type:
- Article
17
Schemata in Consumer Research: A Connectionist Approach.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 787
- By:
- Publication type:
- Article
18
A Spreading Activation Model of Consumers' Asymmetric Similarity Judgment.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 782
- By:
- Publication type:
- Article
19
The Influence of Level of Involvement on the Feature Matching Process in Consumer Preference Judgments.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 777
- By:
- Publication type:
- Article
20
Clarifying the Simple Assumption of the Information Load Paradigm.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 770
- By:
- Publication type:
- Article
21
Involvement and Advertisement Size Effects on Information Processing.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 762
- By:
- Publication type:
- Article
22
Consumers and Movies: Information Sources for Experiential Products.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 756
- By:
- Publication type:
- Article
23
The Marlboro Man as a Twentieth Century David: A Philosophical Inquiry into the Aristotelian Aesthetic of Advertising.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 746
- By:
- Publication type:
- Article
24
Good Guys Don't Wear Polyester: Consumption Ideology in a Detective Series.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 739
- By:
- Publication type:
- Article
25
To Choose or Not to Choose: This Is The Question.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 735
- By:
- Publication type:
- Article
26
Consumer Esthetics Outside the Lab: Preliminary Report on a Musical Field Study.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 730
- By:
- Publication type:
- Article
27
The Experience of Time as a Function of Musical Loudness and Gender of Listener.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 725
- By:
- Publication type:
- Article
28
The Use Of Rap Music In Children's Advertising.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 719
- By:
- Publication type:
- Article
29
Listen to the Music: Its Impact on Affect, Perceived Time Passage, and Applause.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 715
- By:
- Publication type:
- Article
30
Confirmatory Factor Analysis of a Country-Of-Origin Scale: Initial Results.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 706
- By:
- Publication type:
- Article
31
Applying Conjoint Analysis to Social Advertisements.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 696
- By:
- Publication type:
- Article
32
A Factor Analytic Investigation of Belk's Structure of the Materialism Construct.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 688
- By:
- Publication type:
- Article
33
Health Promotion Services Consumption: Involvement and Program Choice.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 679
- By:
- Publication type:
- Article
34
Organizational Characteristics and Employee Excuse Making: Passing the Buck for Failed Service Encounters.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 673
- By:
- Publication type:
- Article
35
Consumer and Employee Roles in Service Encounters.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 666
- By:
- Publication type:
- Article
36
New Perspectives for Self-Research.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 664
- By:
- Publication type:
- Article
37
Deriving Attribute Utilities from Consideration Sets: An Alternative to Self-Explicated Utilities.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 657
- By:
- Publication type:
- Article
38
Validating Realtime Response Measures.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 649
- By:
- Publication type:
- Article
39
Incorporating Consumer Judgments into Aggregate Choice Models.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 644
- By:
- Publication type:
- Article
40
Discussant's Comments on Competitive Papers Presented Session 8.6 - Services.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 642
- By:
- Publication type:
- Article
41
Transcendent Benefits of High-Risk Sports.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 636
- By:
- Publication type:
- Article
42
Examining Alternative Operational Measures of Internal Reference Prices.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 629
- By:
- Publication type:
- Article
43
A Framework Providing Direction for Research on Communications Effects of Mental Imagery-Evoking Advertising Strategies.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 621
- By:
- Publication type:
- Article
44
Remembrance of Things Past: Music, Autobiographical Memory, and Emotion.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 613
- By:
- Publication type:
- Article
45
Playing with Pictures: Postmodernism, Poststructuralism, and Advertising Visuals.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 596
- By:
- Publication type:
- Article
46
When Are Higher Social Class Consumers More and Less Brand Loyal Than Lower Social Class Consumers?: The Role of Mediating Variables.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 589
- By:
- Publication type:
- Article
47
Buying more than we can use: Factors influencing forecasts of consumption quantity.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 584
- By:
- Publication type:
- Article
48
Determinants of Word-Of-Mouth Communications During Product Consumption.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 579
- By:
- Publication type:
- Article
49
The Role of Post-Experience Comparison Standards in the Evaluation of Unfamiliar Services.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 570
- By:
- Publication type:
- Article
50
Role of Affect and Need for Interaction in On-Site Service Encounters.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 563
- By:
- Publication type:
- Article