Works matching IS 00989258 AND DT 1992 AND VI 19 AND IP 1
Results: 168
Consumer Knowledge Assessment: How Product Experience and Knowledge of Brands, Attributes, and Features Affects What We Think We Know.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 192
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The Overconfidence Effect In Strategic Marketing Predictions.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 192
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What Consumers "Really" Know and What They "Think" They Know: Investigations Into the Determinants of Confidence and Performance.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 191
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Exploring the Relationship Among Self- Reported Knowledge, Objective Knowledge, Product Usage and Consumer Decision Making.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 191
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Extended Warranties: A Behavioral Perspective.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 879
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Consumer Assessments of Responsibility for Product-Related Injuries: The Impact of Regulations, Warnings, and Promotional Policies.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 870
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Implications of the Symbolic Interactionist Perspective for the Study of Environmentally-Responsible Consumption.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 861
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Self-Fashioning Oneself Cross-Culturally: Consumption as the Determined and the Determining.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 857
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Reflections of a Black Middle-Class Consumer: Caught Between Two Worlds or Getting the Best of Both?
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 850
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Insider versus Outsider: Reflections of a Feminist Consumer.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 843
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Scales to Measure Social Power in a Consumer Context.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 835
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A Multiphase Thought Elicitation Coding Scheme for Cognitive Response Analysis.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 826
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The Development of a Measure to Assess Viewers' Judgments of the Creativity of an Advertisement: A Preliminary Study.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 817
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Some Measurement Issues in Consumer Research.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 813
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Goal-Related Consumption and Extension Advertising: The Impact on Memory and Consumption.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 806
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Priming and Implicit Memory: A Review and a Synthesis Relevant for Consumer Behavior.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 795
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Schemata in Consumer Research: A Connectionist Approach.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 787
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A Spreading Activation Model of Consumers' Asymmetric Similarity Judgment.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 782
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The Influence of Level of Involvement on the Feature Matching Process in Consumer Preference Judgments.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 777
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Clarifying the Simple Assumption of the Information Load Paradigm.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 770
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Involvement and Advertisement Size Effects on Information Processing.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 762
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Consumers and Movies: Information Sources for Experiential Products.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 756
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The Marlboro Man as a Twentieth Century David: A Philosophical Inquiry into the Aristotelian Aesthetic of Advertising.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 746
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Good Guys Don't Wear Polyester: Consumption Ideology in a Detective Series.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 739
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To Choose or Not to Choose: This Is The Question.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 735
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Consumer Esthetics Outside the Lab: Preliminary Report on a Musical Field Study.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 730
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The Experience of Time as a Function of Musical Loudness and Gender of Listener.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 725
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The Use Of Rap Music In Children's Advertising.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 719
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Listen to the Music: Its Impact on Affect, Perceived Time Passage, and Applause.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 715
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Confirmatory Factor Analysis of a Country-Of-Origin Scale: Initial Results.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 706
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Applying Conjoint Analysis to Social Advertisements.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 696
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A Factor Analytic Investigation of Belk's Structure of the Materialism Construct.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 688
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Health Promotion Services Consumption: Involvement and Program Choice.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 679
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Organizational Characteristics and Employee Excuse Making: Passing the Buck for Failed Service Encounters.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 673
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Consumer and Employee Roles in Service Encounters.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 666
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New Perspectives for Self-Research.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 664
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Deriving Attribute Utilities from Consideration Sets: An Alternative to Self-Explicated Utilities.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 657
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Validating Realtime Response Measures.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 649
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Incorporating Consumer Judgments into Aggregate Choice Models.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 644
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Discussant's Comments on Competitive Papers Presented Session 8.6 - Services.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 642
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Transcendent Benefits of High-Risk Sports.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 636
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Examining Alternative Operational Measures of Internal Reference Prices.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 629
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A Framework Providing Direction for Research on Communications Effects of Mental Imagery-Evoking Advertising Strategies.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 621
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Remembrance of Things Past: Music, Autobiographical Memory, and Emotion.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 613
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Playing with Pictures: Postmodernism, Poststructuralism, and Advertising Visuals.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 596
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When Are Higher Social Class Consumers More and Less Brand Loyal Than Lower Social Class Consumers?: The Role of Mediating Variables.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 589
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Buying more than we can use: Factors influencing forecasts of consumption quantity.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 584
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Determinants of Word-Of-Mouth Communications During Product Consumption.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 579
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The Role of Post-Experience Comparison Standards in the Evaluation of Unfamiliar Services.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 570
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Role of Affect and Need for Interaction in On-Site Service Encounters.
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- Advances in Consumer Research, 1992, v. 19, n. 1, p. 563
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