Works matching IS 00989258 AND DT 1991 AND VI 18 AND IP 1

Results: 138

Preface.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. vii

By:

Holman, Rebecca H.;
Solomon, Michael R.

Publication type:

Article

Cue Modality: Video and Audio Effects on Recall.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 819

By:

Costley, Carolyn L.;
DeWald, Duane

Publication type:

Article

Humor In Television Advertising: The Effects of Repetition and Social Setting.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 813

By:

Yong Zhang;
Zinkhan, George M.

Publication type:

Article

Measuring Communication-Evoked Imagery Processing.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 806

By:

Ellen, Pam Scholder;
Bone, Paula Fitzgerald

Publication type:

Article

How Entrants Affect Multiple Brands: A Dual Attraction Mechanism.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 768

By:

Heath, Timothy B.;
Chatterjee, Subimal

Publication type:

Article

Individual Differences in Latitude of Acceptable Prices.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 802

By:

Sorce, Patricia;
Widrick, Stanley M.

Publication type:

Article

Perceived Price Fairness and Dual Entitlement.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 788

By:

Kalapurakal, Rosemary;
Dickson, Peter R.;
Urbany, Joel E.

Publication type:

Article

An Information Theoretic Approach to Understanding the Consideration Set/Awareness Set Proportion.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 780

By:

Crowley, Ayn E.;
Williams, John H.

Publication type:

Article

An Exploratory Study Comparing Amount-of-Search Measures to Consumers' Reliance on Each Source of Information.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 773

By:

Blodgett, Jeff;
Hill, Donna

Publication type:

Article

A Meaning-Based Framework for the Study of Consumer-Object Relations.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 736

By:

Fournier, Susan

Publication type:

Article

Symbolic Meanings of a Price Ending.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 794

By:

Schindler, Robert M.

Publication type:

Article

Processes and Effects in the Construction of Normative Consumer Beliefs: The Role of Television.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 755

By:

Shrum, L.J.;
O'Guinn, Thomas C.;
Semenik, Richard J.;
Faber, Ronald J.

Publication type:

Article

"Headlines make ads work" (Caples 1979): New Evidence Highlights of the Special Topic Session:.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 752

By:

Hitchon, Jacqueline

Publication type:

Article

Measurement Techniques Assessing Learning Processes Across Alternative Outdoor Advertising Executions.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 749

By:

Treistman, Joan

Publication type:

Article

Jungian Analysis and Psychological Types: An Interpretive Approach to Consumer Choice Behavior.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 743

By:

Gould, Stephen J.

Publication type:

Article

Processing Conditional Relations as Biconditionals: Some Poor Consequences and Rich Opportunities.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 764

By:

Srull, Thomas K.

Publication type:

Article

Elements of Experiential Consumption: An Exploratory Study.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 729

By:

Lofman, Brian

Publication type:

Article

An Empirical Test of a Model of Consumer Ethical Dilemmas.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 720

By:

Marks, Lawrence J.;
Mayo, Michael A.

Publication type:

Article

Political Advertising in the 1990s: Expected Strategies, Voter Responses, and Public Policy Implications.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 715

By:

Hill, Ronald Paul

Publication type:

Article

Evaluating the Impact of Alcohol Warning Labels.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 706

By:

Mayer, Robert N.;
Smith, Ken R.;
Scammon, Debra L.

Publication type:

Article

Recent Studies of Time in Consumer Behavior.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 703

By:

Carmon, Ziv

Publication type:

Article

The Effects of Incentives on Environment-Friendly Behaviors: A Case Study.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 697

By:

Hutton, R. Bruce;
Markley, Frank

Publication type:

Article

Consumer Responses to Environmentally Based Product Claims.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 693

By:

Olney, T.J.;
Bryce, Wendy

Publication type:

Article

Toward a New Understanding of the Effects of Advertising: A Look at Implicit Memorial Processes.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 688

By:

Berger, Ida E.

Publication type:

Article

On Golden Pond: Elderly Couples and Consumer Decision Making.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 681

By:

Heslop, Louise A.;
Marshall, Judith

Publication type:

Article

The Influence of Information Source on Brand Loyalty and Consumer Sex Roles of the Elderly.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 673

By:

Belk Smith, Ruth

Publication type:

Article

An Exploratory Investigation Of Questionnaire Pretesting With Verbal Protocol Analysis.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 558

By:

Bolton, Ruth N.

Publication type:

Article

Clarifying the Simple Assumption of the Secondary Task Technique.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 552

By:

Owen, Robert S.

Publication type:

Article

The Use of Diffusion Theory in Marketing: A Qualitative Approach to Innovative Consumer Behavior.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 644

By:

Lowrey, Tina M.

Publication type:

Article

An Investigation of a Role/Goal Model of Wives' Role Overload Reduction Strategies.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 666

By:

Joag, Shreekant G.;
Gentry, James W.;
Ekstrom, Karin

Publication type:

Article

"Liking" Through Moment-To-Moment Evaluation; Identifying Key Selling Segments in Advertising.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 540

By:

Polsfuss, Mark;
Hess, Mike

Publication type:

Article

Financial Decision Making of Babyboomer Couples.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 657

By:

Assar, Amardeep;
Bobinksi Jr., George S.

Publication type:

Article

The Nature of Communication Networks Between Organizations Involved in the Diffusion of Technological Innovations.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 635

By:

Midgley, David F.;
Morrison, Pamela D.;
Roberts, John H.

Publication type:

Article

The Role of Love, Affection, and Intimacy in Family Decision Research.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 651

By:

Jong-Hee Park;
Tansuhaj, Patriya S.;
Kolbe, Richard H.

Publication type:

Article

Sampled Survey Data: Quota Samples Versus Probability Samples.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 576

By:

Melnick, E.L.;
Colombo, R.;
Tashjian, R.;
Melnick, K.R.

Publication type:

Article

Analysis Approaches to Moment by Moment Reactions to Commercials: Discussion for Special Session on Moment by Moment Analyses of TV Commercials.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 550

By:

Alwitt, Linda F.

Publication type:

Article

Extending Innovation Characteristics Perception To Diffusion Channel Intermediaries and Aesthetic Products.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 627

By:

Petrosky, A. Richard

Publication type:

Article

Affect and Consumer Behavior: Examining the Role of Emotions on Consumers' Actions and Perceptions.

Published in:

1991

By:

Curren, Mary T.;
Goodstein, Ronald C.

Publication type:

Abstract

Gender Representation in Advertising.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 618

By:

Artz, Nancy;
Venkatesh, Alladi

Publication type:

Article

Mutual Understanding Between Customers and Employees In Service Encounters.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 611

By:

Mohr, Lois A.;
Bitner, Mary Jo

Publication type:

Article

Service Satisfaction; An Exploratory Investigation of Three Models.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 603

By:

Jayanti, Rama;
Jackson, Anita

Publication type:

Article

To Buy or Not to Buy? That is Not the Question: Female Ritual in Home Shopping.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 597

By:

Gainer, Brenda;
Fischer, Eileen

Publication type:

Article

Deal Search: An Approach for Computer-Controlled Information Processing Experiments Involving Bargainable Attributes.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 591

By:

Schurr, Paul H.;
Brucks, Merrie

Publication type:

Article

Door-In-The-Face, That's-Not-All, and Legitimizing A Paltry Contribution: Reciprocity, Contrast Effect and Social Judgment Theory Explanations.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 586

By:

Brennan, Ian;
Bahn, Kenneth D.

Publication type:

Article

Some Methodological Issues in Consumer Research.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 583

By:

Malhotra, Naresh K.

Publication type:

Article

The Visual Experience of New and Established Product Commercials.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 545

By:

Young, Charles E.;
Robinson, Michael

Publication type:

Article

Respondents' Moods as a Biasing Factor in Surveys: An Experimental Study.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 566

By:

Heide, Morten;
Grøhaug, Kjell

Publication type:

Article

Moment By Moment Analyses of TV Commercials: Their Theoretical and Applied Roles.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 538

By:

Thorson, Esther

Publication type:

Article

Two Views of Consumption in Mating and Dating.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 532

By:

Bernard, Aaron;
Adelman, Mara B.;
Schroeder, Jonathan E.

Publication type:

Article

When the Thought Counts: Friendship, Love, Gift Exchanges and Gift Returns.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 528

By:

Rucker, Margaret;
Leckliter, L.;
Kivel, S.;
Dinkel, M.;
Freitas, T.;
Wynes, M.;
Prato, H.

Publication type:

Article