Works matching IS 00989258 AND DT 1991 AND VI 18 AND IP 1
Results: 138
Preface.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. vii
- By:
- Publication type:
- Article
Cue Modality: Video and Audio Effects on Recall.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 819
- By:
- Publication type:
- Article
Humor In Television Advertising: The Effects of Repetition and Social Setting.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 813
- By:
- Publication type:
- Article
Measuring Communication-Evoked Imagery Processing.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 806
- By:
- Publication type:
- Article
Individual Differences in Latitude of Acceptable Prices.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 802
- By:
- Publication type:
- Article
Symbolic Meanings of a Price Ending.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 794
- By:
- Publication type:
- Article
Perceived Price Fairness and Dual Entitlement.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 788
- By:
- Publication type:
- Article
An Information Theoretic Approach to Understanding the Consideration Set/Awareness Set Proportion.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 780
- By:
- Publication type:
- Article
An Exploratory Study Comparing Amount-of-Search Measures to Consumers' Reliance on Each Source of Information.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 773
- By:
- Publication type:
- Article
How Entrants Affect Multiple Brands: A Dual Attraction Mechanism.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 768
- By:
- Publication type:
- Article
Processing Conditional Relations as Biconditionals: Some Poor Consequences and Rich Opportunities.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 764
- By:
- Publication type:
- Article
Processes and Effects in the Construction of Normative Consumer Beliefs: The Role of Television.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 755
- By:
- Publication type:
- Article
"Headlines make ads work" (Caples 1979): New Evidence Highlights of the Special Topic Session:.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 752
- By:
- Publication type:
- Article
Measurement Techniques Assessing Learning Processes Across Alternative Outdoor Advertising Executions.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 749
- By:
- Publication type:
- Article
Jungian Analysis and Psychological Types: An Interpretive Approach to Consumer Choice Behavior.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 743
- By:
- Publication type:
- Article
A Meaning-Based Framework for the Study of Consumer-Object Relations.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 736
- By:
- Publication type:
- Article
Elements of Experiential Consumption: An Exploratory Study.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 729
- By:
- Publication type:
- Article
An Empirical Test of a Model of Consumer Ethical Dilemmas.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 720
- By:
- Publication type:
- Article
Political Advertising in the 1990s: Expected Strategies, Voter Responses, and Public Policy Implications.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 715
- By:
- Publication type:
- Article
Evaluating the Impact of Alcohol Warning Labels.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 706
- By:
- Publication type:
- Article
Recent Studies of Time in Consumer Behavior.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 703
- By:
- Publication type:
- Article
The Effects of Incentives on Environment-Friendly Behaviors: A Case Study.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 697
- By:
- Publication type:
- Article
Consumer Responses to Environmentally Based Product Claims.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 693
- By:
- Publication type:
- Article
Toward a New Understanding of the Effects of Advertising: A Look at Implicit Memorial Processes.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 688
- By:
- Publication type:
- Article
On Golden Pond: Elderly Couples and Consumer Decision Making.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 681
- By:
- Publication type:
- Article
The Influence of Information Source on Brand Loyalty and Consumer Sex Roles of the Elderly.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 673
- By:
- Publication type:
- Article
An Investigation of a Role/Goal Model of Wives' Role Overload Reduction Strategies.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 666
- By:
- Publication type:
- Article
Financial Decision Making of Babyboomer Couples.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 657
- By:
- Publication type:
- Article
The Role of Love, Affection, and Intimacy in Family Decision Research.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 651
- By:
- Publication type:
- Article
The Use of Diffusion Theory in Marketing: A Qualitative Approach to Innovative Consumer Behavior.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 644
- By:
- Publication type:
- Article
The Nature of Communication Networks Between Organizations Involved in the Diffusion of Technological Innovations.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 635
- By:
- Publication type:
- Article
Extending Innovation Characteristics Perception To Diffusion Channel Intermediaries and Aesthetic Products.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 627
- By:
- Publication type:
- Article
Affect and Consumer Behavior: Examining the Role of Emotions on Consumers' Actions and Perceptions.
- Published in:
- 1991
- By:
- Publication type:
- Abstract
Gender Representation in Advertising.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 618
- By:
- Publication type:
- Article
Mutual Understanding Between Customers and Employees In Service Encounters.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 611
- By:
- Publication type:
- Article
Service Satisfaction; An Exploratory Investigation of Three Models.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 603
- By:
- Publication type:
- Article
To Buy or Not to Buy? That is Not the Question: Female Ritual in Home Shopping.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 597
- By:
- Publication type:
- Article
Deal Search: An Approach for Computer-Controlled Information Processing Experiments Involving Bargainable Attributes.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 591
- By:
- Publication type:
- Article
Door-In-The-Face, That's-Not-All, and Legitimizing A Paltry Contribution: Reciprocity, Contrast Effect and Social Judgment Theory Explanations.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 586
- By:
- Publication type:
- Article
Some Methodological Issues in Consumer Research.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 583
- By:
- Publication type:
- Article
Sampled Survey Data: Quota Samples Versus Probability Samples.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 576
- By:
- Publication type:
- Article
Respondents' Moods as a Biasing Factor in Surveys: An Experimental Study.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 566
- By:
- Publication type:
- Article
An Exploratory Investigation Of Questionnaire Pretesting With Verbal Protocol Analysis.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 558
- By:
- Publication type:
- Article
Clarifying the Simple Assumption of the Secondary Task Technique.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 552
- By:
- Publication type:
- Article
Analysis Approaches to Moment by Moment Reactions to Commercials: Discussion for Special Session on Moment by Moment Analyses of TV Commercials.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 550
- By:
- Publication type:
- Article
The Visual Experience of New and Established Product Commercials.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 545
- By:
- Publication type:
- Article
"Liking" Through Moment-To-Moment Evaluation; Identifying Key Selling Segments in Advertising.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 540
- By:
- Publication type:
- Article
Moment By Moment Analyses of TV Commercials: Their Theoretical and Applied Roles.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 538
- By:
- Publication type:
- Article
Two Views of Consumption in Mating and Dating.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 532
- By:
- Publication type:
- Article
When the Thought Counts: Friendship, Love, Gift Exchanges and Gift Returns.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 528
- By:
- Publication type:
- Article