Works matching IS 00989258 AND DT 1978 AND VI 5 AND IP 1

Results: 136

Association for Consumer Research Eight Annual Conference O'Hare Hilton Chicago, Illinois October 13-16, 1977.

Published in:: 1978
Publication type:: Other

ASSOCIATE FOR CONSUMER RESEARCH - EIGHTH ANNUAL CONFERENCE. October 13-16, 1977 - Chicago, Illinois.

Published in:: Advances in Consumer Research, 1978, v. 5, n. 1, p. iii
Publication type:: Article

PREFACE.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. iv

By:

Hunt, Keith

Publication type:

Article

ENERGY MANAGEMENT FOR CITIZENS IN A CONTEMPORARY WORLD.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 765

By:

Lyman, Merlene;
Paynter, Maryann;
Auer, Emma;
Combs, Raedene;
Tripple, Patricia;
Van Name, Judy

Publication type:

Article

INTERDISCIPLINARY RESEARCH GOALS FOR FOOD, HUMAN NUTRITION, AND HEALTH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 763

By:

McCullough, Jim;
Morgan, Karen;
Saegert, Joel

Publication type:

Article

PRIORITY OF TEXTILE AND CLOTHING PROBLEMS FOR INTERDISCIPLINARY CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 760

By:

Williams, Gloria;
Crown, Betty;
Wall, Marjorie;
Murphy, Billie G.;
Korslund, Lois

Publication type:

Article

INTERDISCIPLINARY RESEARCH NEEDS AND OPPORTUNITIES IN CONSUMER BEHAVIOR AND EDUCATION.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 758

By:

Mason, J. Barry;
Gustafson, A. William;
Harrison, Mary;
Ackerman, Norleen;
Swagler, Roger;
Davis, Rose;
Petrich, Beatrice;
Miller, Nancy;
Garman, E. Thomas;
Mittelstaedt, Robert;
Assum, Terrje

Publication type:

Article

EXPERIENCES IN INTERDISCIPLINARY CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 756

By:

Manning, Sarah L.

Publication type:

Article

AHEA/ACR WORKSHOP ON INTERDISCIPLINARY CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 754

By:

McFarland, Keith N.

Publication type:

Article

RESEARCH PRIORITIES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 750

By:

Davis, Elizabeth Y.;
Ritchey, R.J.;
Firebaugh, Francille M.

Publication type:

Article

CLOTHING DECISIONS: A DECISION PROCESS ANALYSIS OF FOCUSED GROUP INTERVIEWS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 743

By:

Blackwell, Roger D.;
Hilliker, Jo Ann Schickel

Publication type:

Article

SOURCE SIMILARITY AND FASHION NEWNESS AS DETERMINANTS OF CONSUMER INNOVATION.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 738

By:

Kaigler-Evans, Karen;
Leavitt, Clark;
Dickey, Lois

Publication type:

Article

THE PROBLEMS, PITFALLS, AND OPPORTUNITIES IN INTERDISCIPLINARY APPLIED CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 734

By:

Mason, Joseph Barry;
Goetz, Helen

Publication type:

Article

FAD FOOD USE AMONG ANGLO-- AND MEXICAN-AMERICANS: AN EXAMPLE OF RESEARCH IN CONSUMER BEHAVIOR AND HOME ECONOMICS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 730

By:

Saegert, Joel;
Young, Eleanor;
Saegert, Merry Mayne

Publication type:

Article

CUE UTILIZATION IN PRODUCT PERCEPTION.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 724

By:

Burnkrant, Robert E.

Publication type:

Article

A TWO-STAGE THEORY OF INFORMATION PROCESSING IN PERSUASION: AN INTEGRATIVE VIEW OF COGNITIVE RESPONSE AND SELF-PERCEPTION THEORY.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 721

By:

Tybout, Alice M.;
Sternthal, Brian;
Calder, Bobby J.

Publication type:

Article

SELF-PERCEPTION PROCESSES IN CONSUMER BEHAVIOR: INTERPRETING ONE'S OWN EXPERIENCES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 714

By:

Scott, Carol A.

Publication type:

Article

INFERENTIAL BELIEF FORMATION IN THE CUE UTILIZATION PROCESS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 706

By:

Olson, Jerry C.

Publication type:

Article

COMMENTS ON CROSS-CULTURAL CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 705

By:

Arndt, Johan

Publication type:

Article

SESSION SUMMARY: CROSS-CULTURAL LIFE-STYLE RESEARCH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 704

By:

Venkatesan, M.

Publication type:

Article

RESEARCH FOR CONSUMER POLICY FORMULATION: AN EXPLORATION OF DIMENSIONS OF HOUSEHOLD ECONOMIC MANAGEMENT.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 702

By:

Arndt, Johan;
Holmer, Oddvar

Publication type:

Article

CROSS-CULTURAL RESEARCH METHODOLOGY AS A CASE OF CONSTRUCT VALIDITY.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 693

By:

van Raaij, W. Fred

Publication type:

Article

LOCAL RETAIL MARKET MONITORING: STRATEGIC IMPLICATIONS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 688

By:

King, Charles W.

Publication type:

Article

SEGMENTING LOCAL MARKETS FOR ENTERTAINMENT SERVICES: THE CASE OF DISCOTHEQUES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 682

By:

Emenheiser, Daniel A.;
Sproles, George B.

Publication type:

Article

FASHION PREFERENCES AND STORE PATRONAGE: A LONGITUDINAL STUDY.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 675

By:

Sproles, George B.

Publication type:

Article

A PRAGMATIC APPROACH FOR RETAIL FASHION MONITORING.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 668

By:

Ring, Lawrence J.

Publication type:

Article

A COMPARATIVE ANALYSIS OF DETERMINANT ATTRIBUTES IN RETAIL STORE SELECTION.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 663

By:

Arnold, Stephen J.;
Ma, Sylvia;
Tigert, Douglas J.

Publication type:

Article

ON THE INTERFACE BETWEEN ORGANIZATIONAL AND CONSUMER BUYING BEHAVIOR.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 657

By:

Wind, Yoram

Publication type:

Article

NARROWING THE CONCEPTUAL-EMPIRICAL GAP IN ORGANIZATIONAL BUYING BEHAVIOR.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 653

By:

Spekman, Robert E.;
Calder, Bobby J.

Publication type:

Article

OBSERVATIONS OF BUYER AND SELLER TRANSACTIONS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 643

By:

Woodside, Arch G.;
Taylor, James L.

Publication type:

Article

RESEARCH APPROACHES TO MULTI-PARTICIPANT DECISION PROCESSES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 639

By:

Wilson, David T.

Publication type:

Article

PARTICIPATION IN ORGANIZATIONAL BUYING: SOME CONCEPTUAL AND METHODOLOGICAL PROBLEMS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 635

By:

Grønhaug, Kjell

Publication type:

Article

COGNITIVE RESPONSE, IMAGERY, AND SCRIPTS: WHAT IS THE COGNITIVE BASIS OF ATTITUDE?

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 630

By:

Calder, Bobby J.

Publication type:

Article

VISUAL IMAGING ABILITY AS A MEDIATOR OF ADVERTISING RESPONSE.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 621

By:

Rossiter, John R.;
Percy, Larry

Publication type:

Article

IMAGERY-ELICITING STRATEGIES: REVIEW AND IMPLICATIONS OF RESEARCH.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 611

By:

Lutz, Kathy A.;
Lutz, Richard J.

Publication type:

Article

EXPOSURE TO CULTURAL ACTIVITIES AND OPINION LEADERSHIP.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 606

By:

Langaard, E.;
Crousillat, M.;
Weisz, R.

Publication type:

Article

THE PERCEPTION OF FOREIGN PRODUCTS IN FRANCE.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 603

By:

Baumgartner, Gary;
Jolibert, Alain

Publication type:

Article

INFORMATION ABOUT CONSUMER PROBLEMS BY THE POLICY-DELPHI PROCEDURE. A NEW METHOD FOR EVALUATING THE MARKETING SYSTEM.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 596

By:

Wikstrom, Solveig

Publication type:

Article

MOTIVATION-NEED THEORIES AND CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 590

By:

van Raaij, W. Fred;
Wandwossen, Kassaye

Publication type:

Article

CHRONOMETRIC ANALYSIS: AN INTRODUCTION AND AN APPLICATION TO LOW INVOLVEMENT PERCEPTION OF ADVERTISEMENTS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 581

By:

Gardner, Meryl P.;
Mitchell, Andrew A.;
Russo, J. Edward

Publication type:

Article

THE USE OF THE ACTIVE PROFILE EVALUATION PARADIGM IN STUDYING CONSUMER JUDGMENT PROCESSES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 578

By:

Wright, Peter;
Rip, Peter

Publication type:

Article

VERBAL PROTOCOLS AND DIRECT OBSERVATION OF SUPERMARKET SHOPPING BEHAVIOR: SOME FINDINGS AND A DISCUSSION OF METHODS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 571

By:

Payne, John W.;
Ragsdale, E.K. Easton

Publication type:

Article

EYE FIXATIONS CAN SAVE THE WORLD: A CRITICAL EVALUATION AND A COMPARISON BETWEEN EYE FIXATIONS AND OTHER INFORMATION PROCESSING METHODOLOGIES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 561

By:

Russo, J. Edward

Publication type:

Article

SUBJECTS' INFORMATION PROCESSING IN INFORMATION DISPLAY BOARD STUDIES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 555

By:

Arch, David C.;
Bettman, James R.;
Kakkar, Pradeep

Publication type:

Article

PSYCHOMETRIC CHARACTERISTICS OF BEHAVIORAL PROCESS DATA: PRELIMINARY FINDINGS ON VALIDITY AND RELIABILITY.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 546

By:

Jacoby, Jacob;
Chestnut, Robert W.;
Hoyer, Wayne D.;
Sheluga, David A.;
Donahue, Michael J.

Publication type:

Article

THE EFFECTS OF TV MESSAGES FOR HIGH AND LOW NUTRITIONAL FOODS ON CHILDREN'S SNACK AND BREAKFAST FOOD CHOICES.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 540

By:

Goldberg, Marvin E.;
Gorn, Gerald J.;
Gibson, Wendy

Publication type:

Article

CHILDREN'S CONSUMER INFORMATION PROCESSING: REPRESENTATION OF INFORMATION FROM TELEVISION ADVERTISEMENTS.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 535

By:

Wartella, Ellen;
Wackman, Daniel B.;
Ward, Scott

Publication type:

Article

A REVIEW OF FORMAL THEORIES OF CONSUMER SOCIALIZATION.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 528

By:

Roedder, Deborah L.;
Didow, Nicholas M.;
Calder, Bobby J.

Publication type:

Article

CONSUMER BEHAVIOR AND HEALTH CARE CHANGE: THE ROLE OF MASS MEDIA.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 525

By:

Robertson, Thomas E.;
Wortzel, Lawrence H.

Publication type:

Article

ENVIRONMENTAL PROTECTION FOR THE NON-SMOKER: CONSUMER BEHAVIOR ASPECTS OF ENCOURAGING NON-SMOKING.

Published in:

Advances in Consumer Research, 1978, v. 5, n. 1, p. 521

By:

Wortzel, Lawrence H.;
Clarke, Roberta

Publication type:

Article