Works matching IS 00989258 AND DT 1975 AND VI 2 AND IP 1

Results: 83

CONSUMER RESEARCH OF THE OFFICE OF ENERGY CONSERVATION AND ENVIRONMENT, FEDERAL ENERGY ADMINISTRATION.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 925

By:

Milstein, Jeffrey S.

Publication type:

Article

SOCIAL SCIENCE INPUTS TO PUBLIC POLICY FORMATION: MASSACHUSETTS AND THE UNIT PRICING REGULATIONS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 915

By:

Wax, Saul Barry

Publication type:

Article

APPLICATIONS OF MARKETING CONCEPTS TO CANDIDATE MARKETING.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 793

By:

Shama, Avraham

Publication type:

Article

IMAGES AND VOTERS' DECISION-MAKING PROCESSES.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 771

By:

Nimmo, Dan

Publication type:

Article

OVERVIEW OF POLITICAL CANDIDATE MARKETING.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 761

By:

Kotler, Philip

Publication type:

Article

THEORY AS A BRIDGE BETWEEN DESCRIPTION AND EVALUATION OF PERSUASION.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 607

By:

Leavitt, Clark

Publication type:

Article

THE EFFECTS OF ENERGY AVAILABILITY AND COSTS ON CONSUMER ATTITUDES AND BEHAVIOR.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 863

By:

O'Neill, Harry W.

Publication type:

Article

TELEVISION ADVERTISING: A STUDY ON ITS APPLICABILITY FOR PROMOTING THE DISADVANTAGED TO EMPLOYERS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 905

By:

Haefner, James E.

Publication type:

Article

CURRENT COSTS OF FAMILIES' PAYMENTS COMPARED TO ESTIMATES OF HEALTH PLANS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 891

By:

Williams, Fiora

Publication type:

Article

PERCEPTIONS OF CHILDREN'S TELEVISION ADVERTISING: AN EMPIRICAL INVESTIGATION OF THE BELIEFS AND ATTITUDES OF CONSUMER, INDUSTRY, AND GOVERNMENT RESPONDENTS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 879

By:

Culley, James D.

Publication type:

Article

RELATIONSHIPS BETWEEN CONSUMERS' SHOPPING AND LEISURE ACTIVITIES AND THEIR ATTITUDES TOWARD THE ENERGY CRISIS: A CROSS SECTIONAL STUDY.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 803

By:

Omura, Glenn S.;
Talarzyk, W. Wayne

Publication type:

Article

RESEARCHING AND MODELING CONSUMER CHOICE BEHAVIOR IN URBAN TRANSPORTATION.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 851

By:

Lovelock, Christopher H.

Publication type:

Article

TIME AS AN INDICATOR OF SOCIAL CHANGE AND THE QUALITY OF LIFE.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 847

By:

Robinson, John P.

Publication type:

Article

MARKETS FOR LEISURE TIME.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 837

By:

Voss, Justin L.;
Blackwell, Roger D.

Publication type:

Article

CONSUMER SATISFACTIONS FROM LEISURE TIME PURSUITS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 817

By:

Hawes, Douglass K.;
Talarzyk, W. Wayne;
Blackwell, Roger D.

Publication type:

Article

ATTRIBUTION THEORY AND VOTER CHOICE.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 783

By:

Yalch, Richard F.

Publication type:

Article

RECENT EXPERIENCES IN COPY RESEARCH.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 589

By:

Ott, Leland E.

Publication type:

Article

THE ADVERTISING PRETEST AS PART OF A MULTIMEASURE, MULTIMETHOD, MULTISITUATION VALIDATION AND APPLICATION RESEARCH SYSTEM.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 577

By:

Ray, Michael L.

Publication type:

Article

VALIDITY.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 751

By:

Light, Larry;
Kahn, Fran

Publication type:

Article

VALIDITY PROCEDURES IN CONSUMER RESEARCH: A PERSPECTIVE.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 757

By:

Bruno, Albert V.

Publication type:

Article

DISCUSSION: VALIDITY PROCEDURES IN CONSUMER BEHAVIOR RESEARCH.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 755

By:

Rohloff, Albert C.

Publication type:

Article

VALIDITY AND GOODNESS OF FIT IN DATA ANALYSIS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 741

By:

Lehmann, Donald R.

Publication type:

Article

VALIDITY PROCEDURES AT THE SURVEY RESEARCH CENTER.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 725

By:

Juster, F. Thomas

Publication type:

Article

DETECTING DEMAND CHARACTERISTICS IN LABORATORY EXPERIMENTS IN CONSUMER RESEARCH: THE CASE OF REPETITION-AFFECT RESEARCH.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 713

By:

Sawyer, Alan G.

Publication type:

Article

INCORPORATING TESTS OF DATA AND MODEL VALIDITY IN COMMERCIAL AND ACADEMIC RESEARCH.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 705

By:

Pessemier, Edgar A.

Publication type:

Article

AN EXPERIMENTAL STUDY OF THE RELATIONSHIP BETWEEN RESPONSES TO PRICE CHANGES AND THE PRICE LEVEL FOR SHOES.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 693

By:

Nwokoye, Nonyelu G.

Publication type:

Article

SOME CONCEPTUAL ISSUES IN THE TESTING OF THE ECONOMIC THEORY OF CONSUMER DEMAND.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 679

By:

Baron, Penny;
Eskin, Gerald;
Lloyd, Cliff

Publication type:

Article

THEORIES, FACTS AND THE ANALYSIS OF CONSUMER CHOICE.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 671

By:

Dacey, Raymond

Publication type:

Article

EXPERIMENTAL STUDIES OF CONSUMER DEMAND BEHAVIOR: TOWARDS A TECHNOLOGY OF MAKING THE SLUTSKY-HICKS THEORY TECHNOLOGICALLY APPLICABLE TO INDIVIDUAL BEHAVIOR.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 657

By:

Battalio, Raymond C.;
Kagel, John H.

Publication type:

Article

INTRODUCTION: EXPERIMENTAL RESEARCH AND THEORIES OF CONSUMER CHOICE.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 655

By:

Baron, Penny;
Eskin, Gerald

Publication type:

Article

PREFERENCE TYPES AMONG VIEWERS OF TOOTHPASTE COMMERCIALS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 615

By:

Williams, Dwight A.

Publication type:

Article

A CORRECTIVE ADVERTISING STUDY.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 631

By:

Kassarjian, Harold H.;
Carlson, Cynthia J.;
Rosin, Paula E.

Publication type:

Article

THE RELATIONSHIPS AMONG ADVERTISING, ECONOMIC DEVELOPMENT AND CONSUMER WELFARE: AN EXAMINATION OF RECENT WORLD-WIDE EVIDENCE.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 643

By:

McGann, Anthony F.;
Aaby, Nils-Erik

Publication type:

Article

AN INSTRUMENT TO MEASURE CONSUMER SELF-ACTUALIZATION.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 563

By:

Brooker, George

Publication type:

Article

AN EMPIRICAL TEST OF A SCALE FOR INNOVATIVENESS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 555

By:

Craig, C. Samuel;
Ginter, James L.

Publication type:

Article

DEVELOPMENT OF A SCALE FOR INNOVATIVENESS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 545

By:

Leavitt, Clark;
Walton, John

Publication type:

Article

COPYTESTING-COMMUNICATION VS. PERSUASION.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 595

By:

Kahn, Fran;
Light, Larry

Publication type:

Article

APPLICATION OF DISCRIMINANT ANALYSIS IN FORMULATING PROMOTIONAL STRATEGY FOR BANK CREDIT CARDS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 535

By:

Wiley, James B.;
Richard, Lawrence M.

Publication type:

Article

SERVICE ANALYSIS: A BANK MARKETING EXAMPLE USING PERCEPTUAL MAPPING.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 525

By:

Gillette, William;
Evans, Richard H.

Publication type:

Article

BOOTSTRAPPING OF DATA AND DECISIONS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 515

By:

Huber, Joel

Publication type:

Article

EFFECTS OF POLARITY OF SEMANTIC DIFFERENTIAL SCALES IN CONSUMER RESEARCH.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 507

By:

Dickson, John;
Albaum, Gerald

Publication type:

Article

AWARENESS AS AN INDICATOR OF NEW PRODUCT PERFORMANCE.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 495

By:

Olson, David W.

Publication type:

Article

COMPOSITE POPULATION DESCRIPTORS: THE SOCIO-ECONOMIC/LIFE CYCLE GRID.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 481

By:

Ellis, Richard B.

Publication type:

Article

A TEST OF THE RELATIONSHIP BETWEEN TRAIT AND CAUSAL ATTRIBUTION.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 471

By:

Mizerski, Richard W.

Publication type:

Article

ATTRIBUTION THEORY IN MARKETING RESEARCH: PROBLEMS AND PROSPECTS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 465

By:

Burnkrant, R.E.

Publication type:

Article

A SITUATIONAL MULTI-ATTRIBUTE ATTITUDE MODEL.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 455

By:

Miller, Kenneth E.

Publication type:

Article

THE PSYCHOLOGICAL SITUATION AS A DETERMINANT OF CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 439

By:

Lutz, Richard J.;
Kakkar, Pradeep

Publication type:

Article

THE OBJECTIVE SITUATION AS A DETERMINANT OF CONSUMER BEHAVIOR.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 427

By:

Belk, Russell W.

Publication type:

Article

PREDICTIVE VALIDATION AND CROSS-VALIDATION OF THE FISHBEIN, ROSENBERG, AND SHETH MODELS OF ATTITUDES.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 405

By:

Raju, P.S.;
Bhagat, Rabi S.;
Sheth, Jagdish N.

Publication type:

Article

PREDICTION OF ATTITUDES: A COMPARATIVE STUDY OF THE ROSENBERG, FISHBEIN AND SHETH MODELS.

Published in:

Advances in Consumer Research, 1975, v. 2, n. 1, p. 389

By:

Tuncalp, Secil;
Sheth, Jagdish N.

Publication type:

Article