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How Does Skinny Sell? Body Size and Pricing Effects on Advertising Effectiveness and Body Esteem.
- Published in:
- 2011
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- Publication type:
- Abstract
Brand Suicide? Memory and Liking of Negative Brand Names.
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- 2011
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- Abstract
Too tired to care: the selfish impulse and the will to be fair.
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- 2011
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- Abstract
Price on the Top of the Price: Effect of Sales Tax and Product Price on Consumers Estimates of the Total Purchase Price.
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- 2011
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- Abstract
Mishap or Justification? Whether Segregating Losses Is Bad or Good Depends on Responsibility for the Outcome.
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- 2011
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- Abstract
Rooting Value: Identity Negotiations From Juxtaposing Past and Present.
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- 2011
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- Abstract
A Two-Stage Cognition Model of Online Shopping.
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- 2011
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- Abstract
"Customer prioritization: profit enhancing or threat inducing?".
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- 2011
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- Abstract
Trust in Financial Investments: Who or What Really Counts.
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- 2011
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- Abstract
The Meaning of Border and Its Effects on Cross-Border Consumption.
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- 2011
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- Abstract
The Interactive Effects of Self-Connection and Self-Esteem in the Affect Transfer Process of Consumer Brand Extension Evaluations.
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- 2011
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- Abstract
Losing Sight of the Struggle: Consumer Activism in the Age of New Media and Hypervisuality.
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- 2011
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It's Smiling at Me: Satisfying Social Needs Through Consumer Products.
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- 2011
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- Abstract
A Poison by Any Other Name: Aversion to Functional Food Chemicals.
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- 2011
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- Abstract
Ideal Affect as a Basis of Judgment in Experiential and Material Purchases.
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- 2011
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- Abstract
Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames: How and Why Do Matches between Gain versus Loss Frames and Construal Levels Enhance Persuasion?
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- 2011
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- Abstract
Single-Brand Experience vs. Multiple-Brand Experience: Another perspective on consumer preference formation.
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- 2011
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I Love Your Gucci Glasses, You Have Taste vs. I Love Your Joe Glasses, You are Smart The Role of Self Construal and Brand Status in Compliment Appreciation.
- Published in:
- 2011
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- Abstract
Unfair or Unfavorable? Social Comparisons, Attributions of Responsibility and the Spontaneous Activation of (Un)Fairness Concerns.
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- 2011
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- Abstract
Disabilities and the Internet; Understanding Consumers with Visual Impairments.
- Published in:
- 2011
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Until Death Do Us Part: Consumer Response to Brand Elimination.
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- 2011
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Buying Violence: Understanding the Appeal of Violence in Popular Media.
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- 2011
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- Abstract
The Dissociative Nature of Product Enthusiasts.
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- 2011
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- Abstract
Influence of Facial Affective Display on Social Judgments.
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- 2011
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When Brand Symbolism Matters: A Social Identity Perspective.
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- 2011
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Regulatory Fit, Attitudes, and Loyalty: The Interactive Effect of Chronic and Situational Regulatory Focus.
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- 2011
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- Abstract
Variety Leads to Satiety: Varied Meal Composition Leads to Greater Satiety.
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- 2011
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- Abstract
Can Colors Make Me Happy? The Effect Of Color On Mood: A Meta-Analysis.
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- Advances in Consumer Research, 2011, v. 39, p. 858
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- Article
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power.
- Published in:
- 2011
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- Abstract
The Role of Self-Regulatory Focus, Self-View, and Benefit Focus in Attitudes Toward Organic Brands.
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- 2011
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- Abstract
The Dark Side of Social Consumption: Behavioral Addiction in the WoW Online Brand Community.
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- 2011
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- Abstract
Word-of-Mouth vs. Number-of-Mouth and the (Mis)Communication of Preferences.
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- 2011
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Poseurs: Understanding When Product Use is Perceived as Impression Management.
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- 2011
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Perceived Difficulty of Manufacturing the Extension and Extension Evaluation: Do Perceptions of Complementarity and Substitutability Matter?
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- 2011
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Understanding Design Elements in Bundles.
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- 2011
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The Effects of Dissociative Segment Adoption of Brand Extensions on the Evaluation of the Parent Brand.
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- 2011
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- Abstract
Say No More! Experiential Consumption and the Spoiler Effect of Positive Word of Mouth.
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- 2011
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My picture, my product: Does co-creation of a usage experience lead to positive consumer outcomes?
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- 2011
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Fair for You and Indulgent For Me: Product Positioning and Consumer Intentions Toward Ethical Products.
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- 2011
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Does a Product Category Have a Motivational Orientation? Effects on Health Message Efficacy.
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- 2011
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Price Comparisons as Information about Personal Competence and Relational Value: The Influence on Perceived Fairness.
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- 2011
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- Abstract
Is Older Wiser? Effects of Expertise and Aging on Experiential Learning.
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- 2011
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- Abstract
The Two-Sided Mirror: How Correcting For Diagnosticity Impacts Social Comparisons With Advertisement Models.
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- 2011
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Temporal Distance and the Endowment Effect.
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- 2011
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Picture Yourself…: The Effect of Personal Imagery on Pragmatic / Ideal Trade-offs.
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- 2011
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Loyalty Can Engender Blind Acceptance: Brand Identification and Brand Identity Fit in Co-branding.
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- 2011
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- Abstract
Effects of Green Products on Price Perceptions.
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- 2011
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- Abstract
What You Smell Affects What You Like How Incidental Scents Can Affect Product Preference By Eliciting Emotion.
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- 2011
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- Abstract
The Relationship between Brand Personality and Self Construal.
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- 2011
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- Abstract
Shaping Product Perceptions.
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- 2011
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- Abstract