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PRFSIDENTIAL ADDRESS: The Value of Theory in Consumer Research.
- Published in:
- 1995
- By:
- Publication type:
- Speech
ACR FELLOW'S ADDRESS: Awards, Rewards, Prizes, and Punishments.
- Published in:
- 1995
- By:
- Publication type:
- Speech
Seven Pieces of Wisdom on Consumer Research From Sandy, Quarter, Tommy, Matthew, Paul, Dave, and Dolly: A Love Letter To ACR.
- Published in:
- 1995
- By:
- Publication type:
- Speech
FELLOW'S AWARD: Ethics, Morality and the Dark Side of ACR: Implications for our Future.
- Published in:
- 1995
- By:
- Publication type:
- Speech
A Perspective on Using Computers to Monitor Information Acquisition.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 49
- By:
- Publication type:
- Article
In Response to Jacoby.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 52
- By:
- Publication type:
- Article
Reply to Jacob Jacoby.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 54
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- Publication type:
- Article
Consumer Promotion and Brand Loyalty: An Information Processing Perspective.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 56
- By:
- Publication type:
- Article
When Do Price Promotions Signal Quality? The Effect of Dealing on Perceived Service Quality.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 58
- By:
- Publication type:
- Article
Reference Effects in Dynamic Marketing Mix Environments: Insights from Decision-Making Research.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Special Session Summary: The Cumulative Effects of Advertising Repetition on Product Beliefs and Attitudes Under Low Involvement.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Using the Comparative Judgment Task in Consumer Research: An Illustrative Stu.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 65
- By:
- Publication type:
- Article
Ranking: Is It Really Sequential Choice?
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 71
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- Publication type:
- Article
Toward the External Validity of the Information Integration Paradigm.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 78
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- Publication type:
- Article
Using Computerized Response Time Measurement for Detecting Secondary Distractions in Advertising.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 84
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- Publication type:
- Article
The Four Faces of Aggregation in Customer Satisfaction Research.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 89
- By:
- Publication type:
- Article
The Relationship Between Customer Complaints to the Firm and Subsequent Exit Behavior.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 94
- By:
- Publication type:
- Article
A Contingency Framework for Predicting Causality Between Customer Satisfaction and Service Quality.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 101
- By:
- Publication type:
- Article
Session Overview Peaks and Flows: Intense Joys and Optimal Experiences in Consumption.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Individual Differences as Moderating Variables: Issues in the Development and Use Personality Variables.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
The Maintenance of Positive Self-Evaluations: In Search of a Motive Underlying Some Consumption Behaviors.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Special Session Summary The Antecedents and Consequences of Choice Deferral.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Role of Attitude Toward Brand Advertising on Consumer Perception of a Brand Extension.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 116
- By:
- Publication type:
- Article
Effect of Cobranding on Consumer Product Evaluations.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 123
- By:
- Publication type:
- Article
A Conceptual Framework for Analyzing the Impact of a Me-too Entrant on the Pioneer's Market Share.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 128
- By:
- Publication type:
- Article
An Exploration of Triune Brain Effects in Advertising.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 133
- By:
- Publication type:
- Article
A Framework for Critiquing the Dysfunctions of Advertising: The Base-Superstructure Metaphor.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 139
- By:
- Publication type:
- Article
Establishing the Spokes-Character in Academic Inquiry: Historical Overview and Framework for Definition.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 144
- By:
- Publication type:
- Article
Accessibility Effects on the Relationship Between Attitude Toward the Ad and Brand Choice.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 152
- By:
- Publication type:
- Article
Memory-Based Product Judgments: Effects of Presentation Order and Retrieval Cues.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 159
- By:
- Publication type:
- Article
Belief in Imitator Claims: The Role of Source Memory.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 165
- By:
- Publication type:
- Article
Why Familiar Stimuli Are Better Liked. A Study on the Cognitive Dynamics Linking Recognition and the Mere Exposure Effect.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 171
- By:
- Publication type:
- Article
Perspectives on the "New Sociology" of Consumer Research: Addressing the Structure/Agency Dilemma.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
The Effects of Editorial Context and Cognitive and Affective Moderators on Responses to Embedded Ads.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 177
- By:
- Publication type:
- Article
The Influence of Program Context and Order of Ad Presentation on Immediate and Delayed Responses to Television Advertisements.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 184
- By:
- Publication type:
- Article
Humor Mechanisms, Perceived Humor and Their Relationships to Various Executional in Advertising.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 191
- By:
- Publication type:
- Article
Assessing the Impact of Message Cues and Arguments in Persuasion: Conceptual and Methodological Issues.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 198
- By:
- Publication type:
- Article
New Directions in Behavioral Decision Theory: Implications for Consumer Choice.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Typicality as a Determinant of Affect in Retail Environments.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 204
- By:
- Publication type:
- Article
Effects of Schema Congruity and Involvement on Product Evaluations.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 210
- By:
- Publication type:
- Article
Congruous and Incongruous Processes in Attitude Evaluation: Response Mode and Behavioral Intention.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 217
- By:
- Publication type:
- Article
Tell Me Again Why I Should Listen to You?: Source Effects Revisited.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Consumer Behavior in High Technology Markets.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 225
- By:
- Publication type:
- Article
Is There A Well-Defined Internal Reference Price?
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 230
- By:
- Publication type:
- Article
"Spending Power" and the Subjective Discretionary Income (SDI) Scale.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 236
- By:
- Publication type:
- Article
Special Session Summary Framing Consumption as Play.
- Published in:
- 1995
- By:
- Publication type:
- Proceeding
Consumer Response to Four Categories of "Green" Television Commercials.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 243
- By:
- Publication type:
- Article
New Ways to Reach Non-recyclers: An Extension of the Model of Reasoned Action to Recycling Behaviors.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 251
- By:
- Publication type:
- Article
The Determinants of Consumers' Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory.
- Published in:
- Advances in Consumer Research, 1995, v. 22, n. 1, p. 257
- By:
- Publication type:
- Article