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The Impact of Emotional Valence and Intensity on Ad Evaluation and Memory.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 583
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- Article
Anxiety Associated with Social Issues: The Development of a Scale to Measure an Antecedent Construct.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 601
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- Article
Neuroticism, Affect and Postpurchase Processes.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 595
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- Article
Compulsive Buying Tendency as a Predictor of Attitudes and Perceptions.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 590
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- Article
Individual and Situational Influences on Purchase Goal Specification.
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- 1994
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- Publication type:
- Proceeding
The Influence of Affective Context on Advertising Effectiveness.
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- 1994
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- Publication type:
- Proceeding
Women As Commodities: Prostitution as Depicted in The Blue Angel, Pretty Baby, and Pretty Woman.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 576
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- Article
Coming of Age in a Material World: Juvenile Delinquency and Adolescent Angst.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 572
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- Article
Ethics in Consumer Research: An Overview and Prospectus.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 566
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- Article
Ethical Issues in Consumer Research.
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- 1994
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- Publication type:
- Proceeding
Judging the Attractiveness of Product Design: The Effect of Visual Attributes and Consumer Characteristics.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 560
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- Article
The Effect of Arousal Seeking Tendency on Consumer Preferences for Complex Product Designs.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 554
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- Article
Consumers' Response to Waiting Time: New Segmentation Bases Are Required for Service Industries.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 548
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- Publication type:
- Article
Comments on Scale Development and Testing.
- Published in:
- 1994
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- Publication type:
- Proceeding
Socially Desirable Responses in the Measurement of Need for Cognition.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 543
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- Article
An Examination of the Psychometric Properties of a Conservation-Oriented Consumption Scale.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 536
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- Article
The Influence of Mood and Gender on Consumers' Time Perceptions.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 514
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- Article
The Effects of the New Food Labels on Consumer Decision Making.
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- 1994
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- Publication type:
- Proceeding
Mood Effects in Consumer Behavior: A Unifying Theme.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 526
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- Article
Phenomenological Insights in Mood and Mood-Related Consumer Behaviors.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 519
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- Article
Assessing Viewer Judgement of Advertisements and Vehicles: Scale Development and Validation.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 531
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- Article
An Examination of the Effects of Context Induced Mood States on the Evaluation of a "Feel Good" Product: The Moderating Role of Product Type and the Consistency Effects Model.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 509
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- Article
Alternative Models of Cognitive Processes Underlying Consumer Reactions to Conjunction Categories.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 483
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- Article
Using The Zaltman Metaphor Elicitation Technique to Understand Brand Images.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 501
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- Article
Good Life Images and Brand Name Associations: Evidence from Asia, America, and Europe.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 496
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- Article
Innovations in Defining and Measuring Brand Image.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 495
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- Article
Consumption Schemata: Their Effects on Consumer Decision Making.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 489
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- Article
The Dark Side of Consumer Behavior: Empirical Examinations of Impulsive and Compulsive Consumption.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 508
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- Publication type:
- Article
A Conceptual Model of the Role of Situational Type on Consumer Choice Behavior and Consideration Sets.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 477
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- Article
Sequential Phases of Judgment and the Value Representation of Product Alternatives.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 437
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- Article
Predicting Buyers' Selection of Interpersonal Sources: The Role of Strong Ties and Weak Ties.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 464
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- Article
The Role of Hispanic Ethnic Identification On Reference Group Influence.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 458
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- Publication type:
- Article
The Effects of Country of Origin, Brand, and Price Information: A Cognitive-Affective Model of Buying Intentions.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 449
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- Publication type:
- Article
Incorporating Perceptions of Financial Control in Purchase Prediction: An Empirical Examination of the Theory of Planned Behavior.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 442
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- Article
Cohort Generational Influences on Consumer Socialization.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 470
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- Article
Session Summary Memory, Product Familiarity, and Categorization Influences on the Composition of Consideration Sets.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 436
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- Publication type:
- Article
The Effect of Motivation to Process on Consumers' Satisfaction Reactions.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 406
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- Publication type:
- Article
A Cross-Cultural Look at the 'Supposed to Have It' Phenomenon: The Existence of a Standard Package Based on Occupation.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 427
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- Publication type:
- Article
Object-Subject Interchangeability: A Symbolic Interactionist Model of Materialism.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 422
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- Article
"Tea and the Viennese": A Pioneering Episode in the Analysis of Consumer Behavior.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 418
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- Publication type:
- Article
Does Satisfaction With Multi-Attribute Products Vary Over Time? A Performance Based Approach.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 412
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- Article
Negotiation: An Interdisciplinary Approach.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 435
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- Publication type:
- Article
Customers Complain--Businesses Make Excuses: The Effects of Linkage and Valence.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 399
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- Publication type:
- Article
Summary of the Special Session "5 calories" or "low" calories: How Consumers Use Numerical and Verbal Product Information.
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- 1994
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- Publication type:
- Proceeding
Ethical Concerns in Marketing Research.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 392
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- Publication type:
- Article
The Mammography Guidelines Controversy: What Do Women Think?
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 387
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- Article
Consumer Research Standards & Public Policy Formulation: The Case Of Mickey Mouse & Old Joe.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 380
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- Article
Special Session Summary Biases in Social Comparison: If You are One in a Million, There are 4,000 People Just Like You.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 379
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- Publication type:
- Article
Discussant's Comments Effective and Ineffective Drama Advertising.
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- Advances in Consumer Research, 1994, v. 21, n. 1, p. 375
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- Publication type:
- Article
"The Play's the Thing:" Elements of Drama in Advertising and Their Effects on Audience Response.
- Published in:
- 1994
- By:
- Publication type:
- Proceeding