GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers?
- Published in:
- Journal of Consumer Research, 2025, v. 52, n. 1, p. 1, doi. 10.1093/jcr/ucaf015
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- Article
Works matching IS 00935301 AND DT 2025 AND VI 52 AND IP 1
Results: 13
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Collaborating with Generative AI in Consumer Culture Research.
- Published in:
- Journal of Consumer Research, 2025, v. 52, n. 1, p. 32, doi. 10.1093/jcr/ucaf014
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- Article
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The GenAI Future of Consumer Research.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 4, doi. 10.1093/jcr/ucaf013
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- Article
4
Ideation with Generative AI—in Consumer Research and Beyond.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 18, doi. 10.1093/jcr/ucaf012
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- Article
5
Hitting the Target but Missing the Point: How Donors Use Cost Information.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 205, doi. 10.1093/jcr/ucae061
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- Article
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Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 179, doi. 10.1093/jcr/ucae060
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- Article
7
'Woman-Owned Business' Labels Enhance Perceived Competence.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 115, doi. 10.1093/jcr/ucae050
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- Article
8
Quality–Quantity Tradeoffs in Consumption.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 93, doi. 10.1093/jcr/ucae059
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- Article
9
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 135, doi. 10.1093/jcr/ucae055
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- Article
10
When Is Digital Censorship Permissible? A Conversation Norms Account.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 49, doi. 10.1093/jcr/ucae054
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- Article
11
Positive Contrast Scope Insensitivity.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 157, doi. 10.1093/jcr/ucae052
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- Article
12
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers.
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- Journal of Consumer Research, 2025, v. 52, n. 1, p. 70, doi. 10.1093/jcr/ucae051
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- Article
13
Moralizing Everyday Consumption: The Case of Self-Care.
- Published in:
- Journal of Consumer Research, 2025, v. 52, n. 1, p. 219, doi. 10.1093/jcr/ucae056
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- Article