Works matching IS 00935301 AND DT 2021 AND VI 48 AND IP 4

Results: 11

Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 527, doi. 10.1093/jcr/ucab063

By:

Keller, Kevin Lane

Publication type:

Article

Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 709, doi. 10.1093/jcr/ucab028

By:

Han, Minju;
Newman, George E;
Smith, Rosanna K;
Dhar, Ravi

Publication type:

Article

Exposure to Brands Makes Preferential Decisions Easier.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 541, doi. 10.1093/jcr/ucab025

By:

Rahinel, Ryan;
Otto, Ashley S;
Grossman, Daniel M;
Clarkson, Joshua J

Publication type:

Article

Three Themes for the Future of Brands in a Changing Consumer Marketplace.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 517, doi. 10.1093/jcr/ucab060

By:

Campbell, Margaret C;
Price, Linda L

Publication type:

Article

Doing Relationship Work: A Theory of Change in Consumer–Brand Relationships.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 610, doi. 10.1093/jcr/ucab022

By:

Alvarez, Claudio;
Brick, Danielle J;
Fournier, Susan

Publication type:

Article

Charismatic Entrainment: How Brand Leaders and Consumers Co-Create Charismatic Authority in the Marketplace.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 731, doi. 10.1093/jcr/ucab035

By:

Wieser, Verena E;
Luedicke, Marius K;
Hemetsberger, Andrea

Publication type:

Article

Framework of Brand Contestation: Toward Brand Antifragility.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 682, doi. 10.1093/jcr/ucab053

By:

Dietrich, Daniel;
Russell, Cristel Antonia

Publication type:

Article

From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 562, doi. 10.1093/jcr/ucab041

By:

Engeler, Isabelle;
Barasz, Kate

Publication type:

Article

Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 633, doi. 10.1093/jcr/ucab037

By:

Rodas, Maria A;
John, Deborah Roedder;
Torelli, Carlos J

Publication type:

Article

How Brands Craft National Identity.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 586, doi. 10.1093/jcr/ucaa062

By:

Beverland, Michael B;
Eckhardt, Giana M;
Sands, Sean;
Shankar, Avi

Publication type:

Article

One Brand, Many Trajectories: Narrative Navigation in Transmedia.

Published in:

Journal of Consumer Research, 2021, v. 48, n. 4, p. 651, doi. 10.1093/jcr/ucaa046

By:

Feiereisen, Stephanie;
Rasolofoarison, Dina;
Russell, Cristel Antonia;
Schau, Hope Jensen

Publication type:

Article