Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 906, doi. 10.1093/jcr/ucy039
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2019 AND VI 45 AND IP 5
Results: 13
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Parenting Motivation and Consumer Decision-Making.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 1117, doi. 10.1093/jcr/ucy038
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- Publication type:
- Article
3
When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 933, doi. 10.1093/jcr/ucy069
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- Publication type:
- Article
4
Too Constrained to Converse: The Effect of Financial Constraints on Word of Mouth.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 889, doi. 10.1093/jcr/ucy040
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- Publication type:
- Article
5
Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 1103, doi. 10.1093/jcr/ucy045
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- Publication type:
- Article
6
Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 973, doi. 10.1093/jcr/ucy016
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- Publication type:
- Article
7
When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 1085, doi. 10.1093/jcr/ucy043
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- Publication type:
- Article
8
On a Need-to-Know Basis: How the Distribution of Responsibility Between Couples Shapes Financial Literacy and Financial Outcomes.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 1013, doi. 10.1093/jcr/ucy037
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- Publication type:
- Article
9
Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 1068, doi. 10.1093/jcr/ucy030
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- Publication type:
- Article
10
How Do Consumers' Cultural Backgrounds and Values Influence Their Coupon Proneness? A Multimethod Investigation.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 1037, doi. 10.1093/jcr/ucy033
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- Publication type:
- Article
11
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 988, doi. 10.1093/jcr/ucy032
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- Publication type:
- Article
12
Money Helps When Money Feels: Money Anthropomorphism Increases Charitable Giving.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 953, doi. 10.1093/jcr/ucy012
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- Publication type:
- Article
13
Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions.
- Published in:
- Journal of Consumer Research, 2019, v. 45, n. 5, p. 1051, doi. 10.1093/jcr/ucy036
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- Publication type:
- Article