Works matching IS 00935301 AND DT 2018 AND VI 45 AND IP 3
Results: 11
Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 595, doi. 10.1093/jcr/ucy011
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- Article
Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 633, doi. 10.1093/jcr/ucy013
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- Article
When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 490, doi. 10.1093/jcr/ucy021
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- Article
Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 571, doi. 10.1093/jcr/ucy018
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- Article
Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 471, doi. 10.1093/jcr/ucy017
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- Article
The Mere Urgency Effect.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 673, doi. 10.1093/jcr/ucy008
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- Article
Humor, Comedy, and Consumer Behavior.
- Published in:
- Journal of Consumer Research, 2018, v. 45, n. 3, p. 529, doi. 10.1093/jcr/ucy015
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- Article
Humanizing Products with Handwritten Typefaces.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 648, doi. 10.1093/jcr/ucy014
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- Article
How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 615, doi. 10.1093/jcr/ucy020
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- Article
The Effect of Social Density on Word of Mouth.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 511, doi. 10.1093/jcr/ucy009
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- Article
Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 553, doi. 10.1093/jcr/ucy019
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- Article