Works matching IS 00935301 AND DT 2018 AND VI 45 AND IP 3

Results: 11

When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 490, doi. 10.1093/jcr/ucy021

By:

Kupor, Daniella;
Tormala, Zakary

Publication type:

Article

Theorizing Reactive Reflexivity: Lifestyle Displacement and Discordant Performances of Taste.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 571, doi. 10.1093/jcr/ucy018

By:

Thompson, Craig J;
Henry, Paul C;
Bardhi, Fleura

Publication type:

Article

Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 595, doi. 10.1093/jcr/ucy011

By:

Shen, Hao;
Sengupta, Jaideep

Publication type:

Article

Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 633, doi. 10.1093/jcr/ucy013

By:

Kerckhove, Anneleen Van;
Pandelaere, Mario

Publication type:

Article

Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 471, doi. 10.1093/jcr/ucy017

By:

Fisher, Matthew;
Newman, George E;
Dhar, Ravi

Publication type:

Article

Humanizing Products with Handwritten Typefaces.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 648, doi. 10.1093/jcr/ucy014

By:

Schroll, Roland;
Schnurr, Benedikt;
Grewal, Dhruv

Publication type:

Article

How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 615, doi. 10.1093/jcr/ucy020

By:

Hossain, Mehdi Tanzeeb

Publication type:

Article

The Mere Urgency Effect.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 673, doi. 10.1093/jcr/ucy008

By:

Zhu, Meng;
Yang, Yang;
Hsee, Christopher K

Publication type:

Article

Humor, Comedy, and Consumer Behavior.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 529, doi. 10.1093/jcr/ucy015

By:

Warren, Caleb;
Barsky, Adam;
Mcgraw, A Peter

Publication type:

Article

The Effect of Social Density on Word of Mouth.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 511, doi. 10.1093/jcr/ucy009

By:

Consiglio, Irene;
Angelis, Matteo De;
Costabile, Michele

Publication type:

Article

Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject.

Published in:

Journal of Consumer Research, 2018, v. 45, n. 3, p. 553, doi. 10.1093/jcr/ucy019

By:

Veresiu, Ela;
Giesler, Markus

Publication type:

Article