Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 991, doi. 10.1093/jcr/ucx079
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2018 AND VI 44 AND IP 5
Results: 14
1
2
Our Vision for the Journal of Consumer Research: It's All about the Consumer.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 955, doi. 10.1093/jcr/ucx123
- By:
- Publication type:
- Article
3
Increasing the Power of Your Study by Increasing the Effect Size.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1157, doi. 10.1093/jcr/ucx110
- By:
- Publication type:
- Article
4
Erratum.
- Published in:
- 2018
- Publication type:
- Correction Notice
5
Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1141, doi. 10.1093/jcr/ucx091
- By:
- Publication type:
- Article
6
Facing Dominance: Anthropomorphism and the Effect of Product Face Ratio on Consumer Preference.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1104, doi. 10.1093/jcr/ucx090
- By:
- Publication type:
- Article
7
Made by Mistake: When Mistakes Increase Product Preference.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1085, doi. 10.1093/jcr/ucx089
- By:
- Publication type:
- Article
8
The Impact of Crowding on Calorie Consumption.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1123, doi. 10.1093/jcr/ucx088
- By:
- Publication type:
- Article
9
The Influence of Social Crowding on Brand Attachment.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1068, doi. 10.1093/jcr/ucx087
- By:
- Publication type:
- Article
10
"I Want to Know the Answer! Give Me Fish 'n' Chips!": The Impact of Curiosity on Indulgent Choice.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1052, doi. 10.1093/jcr/ucx086
- By:
- Publication type:
- Article
11
How Goal Specificity Shapes Motivation: A Reference Points Perspective.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1033, doi. 10.1093/jcr/ucx082
- By:
- Publication type:
- Article
12
Delegating Decisions: Recruiting Others to Make Choices We Might Regret.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 1015, doi. 10.1093/jcr/ucx080
- By:
- Publication type:
- Article
13
Context-Dependent Drivers of Discretionary Debt Decisions: Explaining Willingness to Borrow for Experiential Purchases.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 960, doi. 10.1093/jcr/ucx078
- By:
- Publication type:
- Article
14
Standards of Beauty: The Impact of Mannequins in the Retail Context.
- Published in:
- Journal of Consumer Research, 2018, v. 44, n. 5, p. 974, doi. 10.1093/jcr/ucx072
- By:
- Publication type:
- Article