Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 1002, doi. 10.1093/jcr/ucw002
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2016 AND VI 42 AND IP 6
Results: 14
1
2
The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 985, doi. 10.1093/jcr/ucw005
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- Publication type:
- Article
3
The Hidden Cost of Personal Quantification.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 967, doi. 10.1093/jcr/ucv095
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- Article
4
For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 952, doi. 10.1093/jcr/ucv098
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- Publication type:
- Article
5
Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 931, doi. 10.1093/jcr/ucv094
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- Publication type:
- Article
6
Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 915, doi. 10.1093/jcr/ucv097
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- Publication type:
- Article
7
What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking).
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 897, doi. 10.1093/jcr/ucv093
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- Publication type:
- Article
8
Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 879, doi. 10.1093/jcr/ucv096
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- Publication type:
- Article
9
Imperfect Progress: An Objective Quality Assessment of the Role of User Reviews in Consumer Decision Making, A Commentary on de Langhe, Fernbach, and Lichtenstein.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 840, doi. 10.1093/jcr/ucv091
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- Publication type:
- Article
10
Star Wars: Response to Simonson, Winer/ Fader, and Kozinets.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 850, doi. 10.1093/jcr/ucw007
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- Publication type:
- Article
11
Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 846, doi. 10.1093/jcr/ucv092
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- Publication type:
- Article
12
The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 858, doi. 10.1093/jcr/ucv059
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- Publication type:
- Article
13
Amazonian Forests and Trees: Multiplicity and Objectivity in Studies of Online Consumer-Generated Ratings and Reviews, A Commentary on de Langhe, Fernbach, and Lichtenstein.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 834, doi. 10.1093/jcr/ucv090
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- Publication type:
- Article
14
Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings.
- Published in:
- Journal of Consumer Research, 2016, v. 42, n. 6, p. 817, doi. 10.1093/jcr/ucv047
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- Publication type:
- Article