When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 137, doi. 10.1086/596305
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2009 AND VI 36 AND IP 1
Results: 13
1
2
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 122, doi. 10.1086/595024
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- Publication type:
- Article
3
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 112, doi. 10.1086/595717
- By:
- Publication type:
- Article
4
Intergenerationally Gifted Asset Dispositions.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 93, doi. 10.1086/596304
- By:
- Publication type:
- Article
5
Temporal Sequence Effects: A Memory Framework.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 83, doi. 10.1086/595278
- By:
- Publication type:
- Article
6
Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 73, doi. 10.1086/595716
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- Publication type:
- Article
7
The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 56, doi. 10.1086/596026
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- Publication type:
- Article
8
"Why My Mother Never Threw Anything Out": The Effect of Product Freshness on Consumption.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 47, doi. 10.1086/596027
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- Publication type:
- Article
9
The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 39, doi. 10.1086/596306
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- Publication type:
- Article
10
The "Shaken Self": Product Choices as a Means of Restoring Self-View Confidence.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 29, doi. 10.1086/596028
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- Publication type:
- Article
11
The Impact of Add-On Features on Consumer Product Evaluations.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 17, doi. 10.1086/596717
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- Publication type:
- Article
12
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 1, doi. 10.1086/595718
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- Publication type:
- Article
13
From the Editor.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 1, p. 1, doi. 10.1086/599323
- By:
- Publication type:
- Article