Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 430, doi. 10.1086/510217
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2007 AND VI 33 AND IP 4
Results: 14
1
2
Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 479, doi. 10.1086/510221
- By:
- Publication type:
- Article
3
Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 445, doi. 10.1086/510218
- By:
- Publication type:
- Article
4
Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 421, doi. 10.1086/510216
- By:
- Publication type:
- Article
5
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 529, doi. 10.1086/510227
- By:
- Publication type:
- Article
6
Retrieval Disruption in Collaborative Groups due to Brand Cues.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 470, doi. 10.1086/510220
- By:
- Publication type:
- Article
7
Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 506, doi. 10.1086/510224
- By:
- Publication type:
- Article
8
Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 537, doi. 10.1086/510228
- By:
- Publication type:
- Article
9
Consumer Response to Polysemous Brand Slogans.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 515, doi. 10.1086/510225
- By:
- Publication type:
- Article
10
The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 523, doi. 10.1086/510226
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- Publication type:
- Article
11
Feeling and Thinking in Memory-Based versus Stimulus-Based Choices.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 461, doi. 10.1086/510219
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- Publication type:
- Article
12
Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 499, doi. 10.1086/510223
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- Publication type:
- Article
13
Taste Perception: More than Meets the Tongue.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 490, doi. 10.1086/510222
- By:
- Publication type:
- Article
14
Superfluous Choices and the Persistence of Preference.
- Published in:
- Journal of Consumer Research, 2007, v. 33, n. 4, p. 454, doi. 10.1086/510229
- By:
- Publication type:
- Article