MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 139, doi. 10.1086/500493
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- Publication type:
- Article
Works matching IS 00935301 AND DT 2006 AND VI 33 AND IP 1
Results: 19
1
2
Debiasing Insights from Process Tests.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 131, doi. 10.1086/500492
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- Article
3
Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects.
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 123, doi. 10.1086/504143
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- Publication type:
- Article
4
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 71, doi. 10.1086/504137
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- Publication type:
- Article
5
Regulatory Focus and Efficacy of Health Messages.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 109, doi. 10.1086/504141
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- Publication type:
- Article
6
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 99, doi. 10.1086/504140
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- Publication type:
- Article
7
When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames.
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 91, doi. 10.1086/504139
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- Publication type:
- Article
8
How Nothing Became Something: White Space, Rhetoric, History, and Meaning.
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 82, doi. 10.1086/504138
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- Publication type:
- Article
9
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 115, doi. 10.1086/504142
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- Publication type:
- Article
10
Shopping Goals, Goal Concreteness, and Conditional Promotions.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 60, doi. 10.1086/504136
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- Publication type:
- Article
11
Decision Focus and Consumer Choice among Assortments.
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 50, doi. 10.1086/504135
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- Article
12
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 41, doi. 10.1086/504134
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- Publication type:
- Article
13
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 31, doi. 10.1086/504132
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- Publication type:
- Article
14
Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and Maclnnis; Schwarz; Petty; and Lynch.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 28, doi. 10.1086/504130
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- Publication type:
- Article
15
Accessibility-Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model.
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 25, doi. 10.1086/504129
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- Publication type:
- Article
16
A Metacognitive Model of Attitudes.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 22, doi. 10.1086/504128
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- Publication type:
- Article
17
Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 19, doi. 10.1086/504124
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- Publication type:
- Article
18
What's In and What's Out: Questions on the Boundaries of the Attitude Construct.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 16, doi. 10.1086/504122
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- Publication type:
- Article
19
A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 1, p. 1, doi. 10.1086/504121
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- Publication type:
- Article