Works matching IS 00935301 AND DT 2004 AND VI 31 AND IP 3

Results: 22

The Brand Positivity Effect: When Evaluation Confers Preference.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 643, doi. 10.1086/425099

By:

Posavac, Steven S.;
Sanbonmatsu, David M.;
Kardes, Frank R.;
Fitzsimons, Gavan J.

Publication type:

Article

The Short- and Long-Term Effects of Measuring Intent to Repurchase.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 566, doi. 10.1086/425091

By:

Chandon, Pierre;
Morwitz, Vicki G.;
Reinartz, Werner J.

Publication type:

Article

The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 705, doi. 10.1086/425105

By:

Sengupta, Jaideep;
Fitzsimons, Gavan J.

Publication type:

Article

Adversaries of Consumption: Consumer Movements, Activism, and Ideology.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 691, doi. 10.1086/425104

By:

Kozinets, Robert V.;
Handelman, Jay M.

Publication type:

Article

Anchoring Effects on Consumers' Willingness-to- Pay and Willingness-to-Accept.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 681, doi. 10.1086/425103

By:

Simonson, Itamar;
Drolet, Aimee

Publication type:

Article

Subjective Knowledge, Search Locations, and Consumer Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 673, doi. 10.1086/425102

By:

Moorman, Christine;
Diehl, Kristin;
Brinberg, David;
Kidwell, Blair

Publication type:

Article

Ludic Agency and Retail Spectacle.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 658, doi. 10.1086/425101

By:

Kozinets, Robert V.;
Sherry Jr., John F.;
Storm, Diana;
Duhachek, Adam;
Nuttavuthisit, Krittinee;
Deberry-Spence, Ben&eaucte;t

Publication type:

Article

The Asymmetric Effect of Discount Retraction on Subsequent Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 652, doi. 10.1086/425100

By:

Wathieu, Luc;
Muthukrishnan, A. V.;
Bronnenberg, Bart J.

Publication type:

Article

The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 631, doi. 10.1086/425098

By:

Thompson, Craig J.;
Arsel, Zeynep

Publication type:

Article

Altering Experienced Utility: The Impact of Story Writing and Self-Referencing on Preferences.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 623, doi. 10.1086/425097

By:

West, Patricia M.;
Huber, Joel;
Sam Min, Kyeong

Publication type:

Article

How Individuals' Cherished Possessions Become Families' Inalienable Wealth.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 609, doi. 10.1086/425096

By:

Curasi, Carolyn Folkman;
Price, Linda L.;
Arnould, Eric J.

Publication type:

Article

The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 599, doi. 10.1086/425095

By:

Shiv, Baba;
Nowlis, Stephen M.

Publication type:

Article

Humor in Television Advertising: A Moment-to-Moment Analysis.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 592, doi. 10.1086/425094

By:

Woltman Elpers, Josephine L. C. M.;
Mukherjee, Ashesh;
Hoyer, Wayne D.

Publication type:

Article

The Influence of Negation on Product Evaluations.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 583, doi. 10.1086/425093

By:

Grant, Susan Jung;
Malaviya, Prashant;
Sternthal, Brian

Publication type:

Article

Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 573, doi. 10.1086/425092

By:

Kirmani, Amna;
Campbell, Margaret C.

Publication type:

Article

Goal Orientation and Consumer Preference for the Status Quo.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 557, doi. 10.1086/425090

By:

Chernev, Alexander

Publication type:

Article

Playing It Safe: Susceptibility to Normative Influence and Protective Self-Presentation.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 551, doi. 10.1086/425089

By:

Wooten, David B.;
Reed II., Americus

Publication type:

Article

When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 540, doi. 10.1086/425088

By:

Williams, Patti;
Fitzsimons, Gavan J.;
Block, Lauren G.

Publication type:

Article

The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 529, doi. 10.1086/425087

By:

Brown, Christina L.;
Krishna, Aradhna

Publication type:

Article

The Role of Normative Political Ideology in Consumer Behavior.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 511, doi. 10.1086/425086

By:

Crockett, David;
Wallendorf, Melanie

Publication type:

Article

The Effect of a Delay between Choice and Consumption on Consumption Enjoyment.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 502, doi. 10.1086/425085

By:

Nowlis, Stephen M.;
Mandel, Naomi;
McCabe, Deborah Brown

Publication type:

Article

When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 491, doi. 10.1086/425084

By:

Priester, Joseph R.;
Dholakia, Utpal M.;
Fleming, Monique A.

Publication type:

Article