An English Teacher Looks at Branding.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
Works matching IS 00935301 AND DT 2004 AND VI 31 AND IP 2
Results: 22
1
2
The Role of Attributions in Customer Satisfaction: A Reexamination.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 476, doi. 10.1086/422124
- By:
- Publication type:
- Article
3
When Does the Service Process Matter? A Test of Two Competing Theories.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 465, doi. 10.1086/422123
- By:
- Publication type:
- Article
4
The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 455, doi. 10.1086/422122
- By:
- Publication type:
- Article
5
The Reflexive Relationship between Consumer Behavior and Adaptive Coping.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 441, doi. 10.1086/422121
- By:
- Publication type:
- Article
6
Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 425, doi. 10.1086/422120
- By:
- Publication type:
- Article
7
Affect, Appraisal, and Consumer Judgment.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 412, doi. 10.1086/422119
- By:
- Publication type:
- Article
8
Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 402, doi. 10.1086/422118
- By:
- Publication type:
- Article
9
The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 390, doi. 10.1086/422117
- By:
- Publication type:
- Article
10
When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 375, doi. 10.1086/422116
- By:
- Publication type:
- Article
11
The Role of Selective Information Processing in Price-Quality Inference.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 368, doi. 10.1086/422115
- By:
- Publication type:
- Article
12
Affective Intuition and Task-Contingent Affect Regulation.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 358, doi. 10.1086/422114
- By:
- Publication type:
- Article
13
When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 346, doi. 10.1086/422113
- By:
- Publication type:
- Article
14
The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 333, doi. 10.1086/422112
- By:
- Publication type:
- Article
15
Play, Flow, and the Online Search Experience.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 324, doi. 10.1086/422111
- By:
- Publication type:
- Article
16
Spending Time versus Spending Money.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 313, doi. 10.1086/422110
- By:
- Publication type:
- Article
17
Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 296, doi. 10.1086/422109
- By:
- Publication type:
- Article
18
Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 286, doi. 10.1086/422108
- By:
- Publication type:
- Article
19
Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 274, doi. 10.1086/422107
- By:
- Publication type:
- Article
20
Reserves, Regret, and Rejoicing in Open English Auctions.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 264, doi. 10.1086/422106
- By:
- Publication type:
- Article
21
Extremeness Aversion and Attribute-Balance Effects in Choice.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 249, doi. 10.1086/422105
- By:
- Publication type:
- Article
22
Travel Configuration on Consumer Trip-Chained Store Choice.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 2, p. 241, doi. 10.1086/422104
- By:
- Publication type:
- Article