Works matching IS 00935301 AND DT 2004 AND VI 31

Results: 67

The Brand Positivity Effect: When Evaluation Confers Preference.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 643, doi. 10.1086/425099

By:

Posavac, Steven S.;
Sanbonmatsu, David M.;
Kardes, Frank R.;
Fitzsimons, Gavan J.

Publication type:

Article

The Short- and Long-Term Effects of Measuring Intent to Repurchase.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 566, doi. 10.1086/425091

By:

Chandon, Pierre;
Morwitz, Vicki G.;
Reinartz, Werner J.

Publication type:

Article

The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 705, doi. 10.1086/425105

By:

Sengupta, Jaideep;
Fitzsimons, Gavan J.

Publication type:

Article

Adversaries of Consumption: Consumer Movements, Activism, and Ideology.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 691, doi. 10.1086/425104

By:

Kozinets, Robert V.;
Handelman, Jay M.

Publication type:

Article

Anchoring Effects on Consumers' Willingness-to- Pay and Willingness-to-Accept.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 681, doi. 10.1086/425103

By:

Simonson, Itamar;
Drolet, Aimee

Publication type:

Article

Subjective Knowledge, Search Locations, and Consumer Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 673, doi. 10.1086/425102

By:

Moorman, Christine;
Diehl, Kristin;
Brinberg, David;
Kidwell, Blair

Publication type:

Article

Ludic Agency and Retail Spectacle.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 658, doi. 10.1086/425101

By:

Kozinets, Robert V.;
Sherry Jr., John F.;
Storm, Diana;
Duhachek, Adam;
Nuttavuthisit, Krittinee;
Deberry-Spence, Ben&eaucte;t

Publication type:

Article

The Asymmetric Effect of Discount Retraction on Subsequent Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 652, doi. 10.1086/425100

By:

Wathieu, Luc;
Muthukrishnan, A. V.;
Bronnenberg, Bart J.

Publication type:

Article

The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 631, doi. 10.1086/425098

By:

Thompson, Craig J.;
Arsel, Zeynep

Publication type:

Article

Altering Experienced Utility: The Impact of Story Writing and Self-Referencing on Preferences.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 623, doi. 10.1086/425097

By:

West, Patricia M.;
Huber, Joel;
Sam Min, Kyeong

Publication type:

Article

How Individuals' Cherished Possessions Become Families' Inalienable Wealth.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 609, doi. 10.1086/425096

By:

Curasi, Carolyn Folkman;
Price, Linda L.;
Arnould, Eric J.

Publication type:

Article

The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 599, doi. 10.1086/425095

By:

Shiv, Baba;
Nowlis, Stephen M.

Publication type:

Article

Humor in Television Advertising: A Moment-to-Moment Analysis.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 592, doi. 10.1086/425094

By:

Woltman Elpers, Josephine L. C. M.;
Mukherjee, Ashesh;
Hoyer, Wayne D.

Publication type:

Article

The Influence of Negation on Product Evaluations.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 583, doi. 10.1086/425093

By:

Grant, Susan Jung;
Malaviya, Prashant;
Sternthal, Brian

Publication type:

Article

Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 573, doi. 10.1086/425092

By:

Kirmani, Amna;
Campbell, Margaret C.

Publication type:

Article

Goal Orientation and Consumer Preference for the Status Quo.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 557, doi. 10.1086/425090

By:

Chernev, Alexander

Publication type:

Article

Playing It Safe: Susceptibility to Normative Influence and Protective Self-Presentation.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 551, doi. 10.1086/425089

By:

Wooten, David B.;
Reed II., Americus

Publication type:

Article

When Consumers Do Not Recognize "Benign" Intention Questions as Persuasion Attempts.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 540, doi. 10.1086/425088

By:

Williams, Patti;
Fitzsimons, Gavan J.;
Block, Lauren G.

Publication type:

Article

The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 529, doi. 10.1086/425087

By:

Brown, Christina L.;
Krishna, Aradhna

Publication type:

Article

The Role of Normative Political Ideology in Consumer Behavior.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 511, doi. 10.1086/425086

By:

Crockett, David;
Wallendorf, Melanie

Publication type:

Article

The Effect of a Delay between Choice and Consumption on Consumption Enjoyment.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 502, doi. 10.1086/425085

By:

Nowlis, Stephen M.;
Mandel, Naomi;
McCabe, Deborah Brown

Publication type:

Article

When and Why the Background Contrast Effect Emerges: Thought Engenders Meaning by Influencing the Perception of Applicability.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 3, p. 491, doi. 10.1086/425084

By:

Priester, Joseph R.;
Dholakia, Utpal M.;
Fleming, Monique A.

Publication type:

Article

An English Teacher Looks at Branding.

Published in:

2004

By:

Twitchell, James B.

Publication type:

Editorial

The Role of Attributions in Customer Satisfaction: A Reexamination.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 476, doi. 10.1086/422124

By:

Tsirod, Michael;
Mittal, Vikas;
Ross Jr., Willaim T.

Publication type:

Article

When Does the Service Process Matter? A Test of Two Competing Theories.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 465, doi. 10.1086/422123

By:

Hui, Michael K.;
Zhao, Xiande;
Fan, Xiuncheng;
Au, Kevin

Publication type:

Article

The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 455, doi. 10.1086/422122

By:

Kates, Steven M.

Publication type:

Article

The Reflexive Relationship between Consumer Behavior and Adaptive Coping.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 441, doi. 10.1086/422121

By:

Pavia, Teresa M.;
Mason, Marlys J.

Publication type:

Article

Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 425, doi. 10.1086/422120

By:

Holt, Douglas B.;
Thompson, Craig J.

Publication type:

Article

Affect, Appraisal, and Consumer Judgment.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 412, doi. 10.1086/422119

By:

Yeung, Catherine W. M.;
Wyer Jr., Robert S.

Publication type:

Article

Exploring Antecedents and Consequences of Consumer Creativity in a Problem-Solving Context.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 402, doi. 10.1086/422118

By:

Burroughs, James E.;
Mick, David Glen

Publication type:

Article

The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 390, doi. 10.1086/422117

By:

Folkes, Valerie;
Matta, Shashi

Publication type:

Article

When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 375, doi. 10.1086/422116

By:

Chandran, Sucharita;
Menon, Geeta

Publication type:

Article

The Role of Selective Information Processing in Price-Quality Inference.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 368, doi. 10.1086/422115

By:

Kardes, Frank R.;
Cronley, Maria L.;
Kellaris, James J.;
Posavac, Steven S.

Publication type:

Article

Affective Intuition and Task-Contingent Affect Regulation.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 358, doi. 10.1086/422114

By:

Cohen, Joel B.;
Andrade, Eduardo B.

Publication type:

Article

When Are Broader Brands Stronger Brands? An Accessibility Perspective on the Success of Brand Extensions.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 346, doi. 10.1086/422113

By:

Meyvis, Tom;
Janiszewski, Chris

Publication type:

Article

The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 333, doi. 10.1086/422112

By:

Cotte, June;
Ratneshwar, S.;
Mick, David Glen

Publication type:

Article

Play, Flow, and the Online Search Experience.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 324, doi. 10.1086/422111

By:

Mathwick, Charla;
Rigdon, Edward

Publication type:

Article

Spending Time versus Spending Money.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 313, doi. 10.1086/422110

By:

Okada, Erica Mina;
Hoch, Stephen J.

Publication type:

Article

Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 296, doi. 10.1086/422109

By:

Grayson, Kent;
Martinec, Radan

Publication type:

Article

Activating the Self-Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 286, doi. 10.1086/422108

By:

Reed II, Americus

Publication type:

Article

Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 274, doi. 10.1086/422107

By:

Escalas, Jennifer Edson;
Luce, Mary Frances

Publication type:

Article

Reserves, Regret, and Rejoicing in Open English Auctions.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 264, doi. 10.1086/422106

By:

Greenleaf, Eric A.

Publication type:

Article

Extremeness Aversion and Attribute-Balance Effects in Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 249, doi. 10.1086/422105

By:

Chernev, Alexander

Publication type:

Article

Travel Configuration on Consumer Trip-Chained Store Choice.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 2, p. 241, doi. 10.1086/422104

By:

Brooks, Charles M.;
Kaufmann, Patrick J.;
Lichtenstein, Donald R.

Publication type:

Article

Journal of Consumer Research Thirty-Year Cumulative Index: Author Index.

Published in:: Journal of Consumer Research, 2004, v. 31, p. S1
Publication type:: Article

Journal of Consumer Research Thirty-Year Cumulative Index: Subject Index.

Published in:: Journal of Consumer Research, 2004, v. 31, p. S149
Publication type:: Article

A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 1, p. 43, doi. 10.1086/383422

By:

Yorkston, Eric;
Menon, Geeta

Publication type:

Article

Marketplace Mythology and Discourses of Power.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 1, p. 162, doi. 10.1086/383432

By:

Thompson, Craig J.

Publication type:

Article

A Consumers' Republic: The Politics of Mass Consumption in Postwar America.

Published in:

2004

By:

Cohen, Lizabeth

Publication type:

Editorial

Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments.

Published in:

Journal of Consumer Research, 2004, v. 31, n. 1, p. 220, doi. 10.1086/383437

By:

Zhang, Shi;
Schmitt, Bernd H.

Publication type:

Article