Self-Validation of Cognitive Responses to Advertisements.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 559, doi. 10.1086/380289
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2004 AND VI 30 AND IP 4
Results: 12
1
2
Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 622, doi. 10.1086/380294
- By:
- Publication type:
- Article
3
Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting Basic Consumer Reaction to Price.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 612, doi. 10.1086/380293
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- Publication type:
- Article
4
Memory Interference in Advertising: A Replication and Extension.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 602, doi. 10.1086/380292
- By:
- Publication type:
- Article
5
Asymmetric Association of Liking and Disliking Judgments: So What's Not to Like?
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 588, doi. 10.1086/380291
- By:
- Publication type:
- Article
6
The A<sup>2</sup>SC<sup>2</sup> Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 574, doi. 10.1086/380290
- By:
- Publication type:
- Article
7
Social Influences on Dyadic Giving over Time: A Taxonomy from the Giver's Perspective.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 547, doi. 10.1086/380288
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- Publication type:
- Article
8
The Influence of Price Discount Framing on the Evaluation of a Product Bundle.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 534, doi. 10.1086/380287
- By:
- Publication type:
- Article
9
The Influence of Assortment Structure on Perceived Variety and Consumption Quantities.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 519, doi. 10.1086/380286
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- Publication type:
- Article
10
Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 503, doi. 10.1086/380285
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- Publication type:
- Article
11
The Influence of Generic Advertising on Brand Preferences.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 487, doi. 10.1086/380284
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- Publication type:
- Article
12
Decision Making in Information-Rich Environments: The Role of Information Structure.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 473, doi. 10.1086/380283
- By:
- Publication type:
- Article