Brand Synthesis: The Multidimensionality of Brand Knowledge.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 595, doi. 10.1086/346254
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 2003 AND VI 29 AND IP 4
Results: 13
1
2
Self-Reports in Consumer Research: The Challenge of Comparing Cohorts and Cultures.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 588, doi. 10.1086/346253
- By:
- Publication type:
- Article
3
Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 551, doi. 10.1086/346250
- By:
- Publication type:
- Article
4
Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 579, doi. 10.1086/346252
- By:
- Publication type:
- Article
5
Sympathy and Empathy: Emotional Responses to Advertising Dramas.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 566, doi. 10.1086/346251
- By:
- Publication type:
- Article
6
Consumer Perceptions of Price (Un)Fairness.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 474, doi. 10.1086/346244
- By:
- Publication type:
- Article
7
Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 531, doi. 10.1086/346248
- By:
- Publication type:
- Article
8
Looking Back: Exploring the Psychology of Queuing and the Effect of the Number of People Behind.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 517, doi. 10.1086/346247
- By:
- Publication type:
- Article
9
The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 507, doi. 10.1086/346246
- By:
- Publication type:
- Article
10
Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 492, doi. 10.1086/346245
- By:
- Publication type:
- Article
11
Locus of Equity and Brand Extension.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 539, doi. 10.1086/346249
- By:
- Publication type:
- Article
12
The Devaluation Effect: Activating a Need Devalues Unrelated Objects.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 463, doi. 10.1086/346243
- By:
- Publication type:
- Article
13
Editorial.
- Published in:
- 2003
- By:
- Publication type:
- Editorial