A Varying-Paramefer Averaging Model of On-Line Brand Evaluations.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 232, doi. 10.1086/209507
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1997 AND VI 24 AND IP 2
Results: 9
1
2
Consumer Preference for a No-Choice Option.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 215, doi. 10.1086/209506
- By:
- Publication type:
- Article
3
A Comparative Analysis of Reference Price Models.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 202, doi. 10.1086/209505
- By:
- Publication type:
- Article
4
Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 192, doi. 10.1086/209504
- By:
- Publication type:
- Article
5
Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 178, doi. 10.1086/209503
- By:
- Publication type:
- Article
6
There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes?
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 170, doi. 10.1086/209502
- By:
- Publication type:
- Article
7
Adolescent-Parent Interaction in Family Decision Making.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 159, doi. 10.1086/209501
- By:
- Publication type:
- Article
8
Cognitive Effort, Affect, and Choice.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 147, doi. 10.1086/209500
- By:
- Publication type:
- Article
9
Measuring emotions in the consumption experience.
- Published in:
- Journal of Consumer Research, 1997, v. 24, n. 2, p. 127, doi. 10.1086/209499
- By:
- Publication type:
- Article