Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 448, doi. 10.1086/209461
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1996 AND VI 22 AND IP 4
Results: 7
1
2
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 439, doi. 10.1086/209460
- By:
- Publication type:
- Article
3
Figures of Rhetoric in Advertising Language.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 424, doi. 10.1086/209459
- By:
- Publication type:
- Article
4
Moderators of the Impact of Self-Reference on Persuasion.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 408, doi. 10.1086/209458
- By:
- Publication type:
- Article
5
Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 388, doi. 10.1086/209457
- By:
- Publication type:
- Article
6
Cue Representation and Selection Effects of Arousal on Persuasion.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 373, doi. 10.1086/209456
- By:
- Publication type:
- Article
7
Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 345, doi. 10.1086/209455
- By:
- Publication type:
- Article